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Agenda

Session Filters

Day 1 Wednesday, August 23

  • August 23
  • 8:30 am - 12:45 pm
  • Stage 1
  • Pre-Conference
  • Strategy Development | How to create a plan that guides all your content efforts
  • Ideation | Ways to play ""content Moneyball"" and come up with hundreds of topic ideas painlessly
  • Content Creation | What types of content are out there and how each can be created
  • Optimization | Don’t press publish before you follow these simple, yet essential SEO best practices
  • Promotion | Get social and understand what platforms work best for you and if paid ads can help
  • Distribution | How you can get more eyes on your content through targeted, off-site channels
  • Lead Nurture | Email is a vital component of a content strategy that keeps your relationships alive
  • Measurement | Learn what core KPIs to look at to understand failures and successes
  • August 23
  • 1:15 pm - 2:15 pm
  • Opening Keynote
  • Tell bolder (and braver!) stories, using stronger, writing and a unique point of view
  • Create “best of breed” content to attract the people you want
  • Know when to be a little outrageous (and when to dial it back)
  • Understand the secrets to inspire the best work out of writers and content creators
  • August 23
  • 2:30 pm - 3:00 pm
  • Stage 1
  • Understand that's no longer about being the ""best"" digital marketer - that time has passed
  • Relate to the three imperatives for embracing the post-digital mindset
  • More adeptly address your customers' digital and physical needs all at once
  • August 23
  • 3:15 pm - 3:45 pm
  • Stage 2

As marketing strategies and practices continue to evolve they are increasingly driven by technology solutions, gobs of data and analytics. The next wave of marketing will also leverage machine learning tools and is poised to make marketers more efficient and enable more strategic insights and decision making.

  • August 23
  • 4:00 pm - 4:30 pm
  • Stage 1
  • Make existing advertising techniques and technologies more effective
  • Build ‘never been done’ before technologies in a fast and meaningful way
  • Create teams inspired to think in a fast moving, changing market
  • Effectively measure ‘success’ and the core focus for companies across the spectrum
  • August 23
  • 5:15 pm - 6:30 pm

Opening Reception

Day 2 Thursday, August 24

  • August 24
  • 8:30 am - 9:00 am
  • Stage 2
  • Define Multi-Touch Attribution (MTA)
  • Apply advanced analytics across marketing touch points to achieve desired outcome
  • August 24
  • 9:15 am - 9:45 am
  • Stage 2
  • Develop genuinely useful personas
  • Incorporate user roles more strategically into your integrated marketing plans
  • Create Customer Journey Maps that are actually usable
  • Introduce Experience Maps into your digital strategy
  • Develop better, more advanced A/B Testing methodologies
  • August 24
  • 9:15 am - 9:45 am
  • Stage 3
  • How to create a data-driven culture, and bring along everyone on your team
  • How to use data to define your marketing strategy
  • How to design game-changing dashboards to focus everyone on what is really important
  • August 24
  • 11:45 am - 12:15 pm
  • Stage 3
  • Enhance customer interactions and provide better recommendations
  • Use newer big data technologies and machine learning
  • August 24
  • 12:30 pm - 1:30 pm
  • Lunch Keynote
  • August 24
  • 1:40 pm - 2:10 pm
  • Stage 3
  • Start adopting the contextual lens to understand their digital consumer’s emerging needs
  • Help product designers innovate new offerings using consumer interaction data
  • Understand how context changes the default choices that consumers normally make
  • Work with data analysts to take advantage of the contextual lens today
  • August 24
  • 2:20 pm - 2:50 pm
  • Stage 3
  • Achieve buy-in among a siloed organization to define key business goals
  • Use your data to create a visit engagement score measuring key activities online
  • Understand the possibilities for further developing this model and finding deeper insights within your business
  • August 24
  • 3:00 pm - 3:30 pm
  • Stage 1
  • Change user behavior from “transactional” to “relational”
  • Use algorithms to drive content personalization in unique new directions
  • Implement workflow processes that augment staff labor with automatic data-surfacing
  • August 24
  • 3:00 pm - 3:30 pm
  • Stage 2
  • Version your content to appeal to disparate groups such as, lines of business, industries, net new vs. customers
  • Design content to be consumed in multiple formats
  • Create a content plan that will appeal to how prospects choose to consume information
  • August 24
  • 3:00 pm - 3:30 pm
  • Stage 3
  • Apply data science in marketing
  • Understand the limitations of data science
  • Think critically about data science -- even if you are not a data scientist!
  • August 24
  • 3:40 pm - 4:10 pm
  • Stage 2
  • New processes and strategies for implementing predictive analytics in your business
  • Real world cases and results of Predictive Analytics to shape your strategic roadmap
  • Current trends of adoption of Predictive Analytics, by industry vertical
  • A peek at the role of Predictive Analytics and AI in the digital world
  • August 24
  • 3:40 pm - 4:40 pm
  • Stage 1
  • Excavate the essential, intangible truth of your brand
  • Understand how to “read between the lines” of your audience research
  • Better align your organization to deliver a 360-degree brand experience
  • August 24
  • 5:20 pm - 6:30 pm

Closing Reception

Join us at DS Philadelphia 2017

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