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Day 1 Tuesday, July 31

8:30 am - 12:30 pm

Conquering the Customer Journey with Content Marketing

AM Workshop
  • Blake Pappas, Vertical Measures
  • Blake Pappas
  • Understand why it’s vital to create content that resonates with your audience at different parts of the customer journey
  • Strategize, ideate and create user-focused content infused with SEO best practices that beats the competition in search and beyond
  • Know where, when and how to amplify your content in a way that encourages engagement and progression through the customer journey
  • Combine and leverage traditional and digital marketing to increase your audience reach and engagement
  • Use content marketing as a business asset and create revenue with your audience
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Content
  • Strategy

Winning at SEO in 2018

AM Workshop
  • Janet Driscoll Miller, Marketing Mojo
  • Janet Driscoll Miller
  • Understand the difference between indexing and ranking
  • Know what the Mobile-First Index is and how to prepare
  • Choose the right keywords
  • Determine if linking still matters
  • Measure SEO ROI, and the impact it has on your business
  • Justify your investment in SEO
  • Solve the most common SEO pitfalls
  • Maximize your SEO investment
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Search
  • Strategy

45 Tactics to Take Your Email from Zero to Hero

AM Workshop
  • Michael Barber, Godfrey
  • Michael Barber
  • Understand why email still matters to you and the people you’re trying to reach
  • Ensure your campaigns are making it to the Inbox
  • Learn how Internet Service Providers (ISPs) might be treating your campaigns
  • Know the similarities and differences for how B2B and B2C audiences consume email, convert from it, and how different design choices impact those conversions
  • Perform regular email audits which are crucial to email success
  • Make sure you’re tracking the metrics you should be and discover those you may not be or may not know about
  • Have some insight into what the future of email might look like
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Email
  • Strategy

1:15 pm - 2:15 pm

Building A Brand with Outrageous Marketing

Keynote
  • Scott Dikkers, The Onion
  • Scott Dikkers

2:30 pm - 3:00 pm

Beyond Campaigns: Finding Success with B2B Influencer Marketing

  • Becca Taylor, Hewlett Packard Enterprise
  • Becca Taylor
  • Create compelling on-going value to your brand’s marketing engine through influencer marketing
  • Articulate who your brand should work with and why
  • Match your business goals to appropriate influencer outreach tactics (and measurements!)
  • Cultivate engagement opportunities that develop long-term influencer relationships
  • B2B
  • Content
  • Social
  • Strategy

Marketing Analytics: Get the Insights You Need Faster

  • Matt Hertig, Alight Analytics
  • Andrew Richardson, Elite SEM
  • Matt Hertig
  • Andrew Richardson
  • Understand the true difference between marketing reporting and marketing analytics
  • Identify (and avoid) the most common obstacles to marketing analytics
  • Develop a plan for generating analysis faster, with fewer headaches
  • Create an automated process for dashboards and templates for multiple clients, strategies, and lines of business
  • Deliver actionable insights for all levels of your organization
  • Analytics
  • Data
  • Measurement
  • Strategy

Video Everywhere

  • Lindsy O’Connor, Adtaxi
  • Lindsy O’Connor
  • Understand how video fits into the larger marketing ecosystem
  • Leverage connected TV into your digital media mix
  • See how Facebook, YouTube, and online video improves conversions
  • Track the success of your video campaigns
  • Video

3:15 pm - 3:45 pm

Social Commerce Strategies that Drive Sales

  • Obele Brown West, Weber Shandwick
  • Obele Brown West
  • Understand the shopping behaviors that’ve shifted in the face of digital media and smartphone technology
  • Effectively leverage platforms that are evolving their ad products and consumer experiences to lean into ROI marketing objectives
  • Use the tools and resources that’re necessary to take advantage of content-to-commerce opportunities
  • Learn and apply best practices from brands that’ve successfully taken advantage of new opportunities in social commerce
  • Social
  • Strategy

How AI Will Let Us Be Marketers Again

  • Alexandra Sardarian, IBM
  • Alexandra Sardarian
  • List how artificial intelligence is already changing marketers’ daily work
  • Understand what’s real about AI-powered marketing, today
  • Easily get started with AI-powered marketing
  • Emerging

Three Things that Drive Marketers Crazy (and How Digital Marketing Can Help)

  • Patricia Christiansen, Siemens
  • Patricia Christiansen
  • Use content to emotionally connect with prospects and shift from feature telling to “storyselling”
  • Create targeted conversion-making content even with limited bandwidth and resources
  • Own the buyer’s journey for targeted persona messaging
  • B2B
  • B2C
  • Content
  • Conversion
  • Data
  • Strategy

4:00 pm - 4:30 pm

The PICA Protocol™: Your Prescription for Healthy, Actionable Data Storytelling

  • Lea Pica, Lea Pica Productions
  • Lea Pica
  • Leverage keywords to determine the objective of your visualization
  • Ask five foolproof questions for powerfully framing your important insights
  • Provide enough contextual information to ensure you’re telling the whole story
  • Design your visuals with brain-friendly aesthetics best practices
  • B2B
  • B2C
  • Content
  • Data

(Art)ificial: How to Build a Brand in an A.I World

  • Anne Gherini, Affinity
  • Anne Gherini
  • Learn the AI advantage in building a great brand
  • See what work should be automated and what should be in human hands
  • Understand how to adopt some of these technologies without diluting humanity
  • Balance science and man in building better business relationships for you and your brand
  • B2B
  • B2C
  • Branding
  • Emerging
  • Strategy

Five Steps to a Data Driven Email Marketing Strategy

  • Bob Millar, Adestra
  • Bob Millar
  • Think holistically about what success means for your company
  • Understand why you are using email as a core channel
  • Better understand how other successful marketers view a data driven email marketing strategy
  • Align your business objectives to your data
  • Test, measure, and communicate to your organization both your strategy and your results for improvement
  • B2B
  • B2C
  • Email
  • Strategy

4:45 pm - 5:15 pm

Visual Storytelling—How to Share Your Data to a Variety of Audiences and Get a Yes!

  • Gladys Rosa-Mendoza, Facebook
  • Gladys Rosa-Mendoza
  • Make your presentations an experience so you can get past the first phase—marketing to your internal stakeholders
  • Develop and implement a visual storytelling strategy
  • Define what your overarching goals are in tandem with what your customers are looking for
  • Craft your message into a creative and compelling visual story
  • Content
  • Conversion
  • Data
  • Strategy

The Age of Invisibility

  • Mike King, iPullRank
  • Mike King
  • Understand trends in the features of organic search results
  • Apply six tactics to be effective in SEO
  • Optimize on-page content for search engine algorithms
  • Survive this age of invisibility
  • Search
  • Strategy

The Hank Moody Guide to Email Marketing: Authentic Messages that Provoke Response

  • Karen Talavera, Synchronicity Marketing
  • Karen Talavera
  • Understand why personality and authenticity is so important and how to convey it in your email
  • Avoid Hank’s relationship mistakes with your customers and subscribers, but instead foster loyalty and appreciation
  • Reveal toxic, dysfunctional patterns in design, operations and strategy before they take root and grow
  • Experience a mindset shift in how you approach and execute email marketing
  • Enjoy some favorite clips from the show along the way
  • Email

5:15 pm - 6:30 pm

Opening Reception

Day 2 Wednesday, August 01

8:30 am - 9:00 am

Shaping Brand Perception Through Storytelling

  • Ben Tamblyn, Microsoft
  • Ben Tamblyn
  • Tell stories that create brand impact and stir emotions
  • Apply strategic tactics that elevate your brand storytelling
  • Understand the storytelling strategy that shapes Microsoft’s public perception
  • Branding
  • Content
  • Strategy

SEO Quick Wins: 20% of Actions for 80% of Results

  • Matthew Capala, Alphametic
  • Matthew Capala
  • Execute on the 20% of transformative actions that lead to 80% of your organic search results
  • Perform a quick, simple and action-oriented SEO audit to prioritize your content, backlink and technical strategies
  • Design a winning SEO game plan that will not break the bank
  • Implement an agile and inclusive SEO process
  • Adapt to recent Google changes and position your strategy ahead of the evolving algorithm (and the competition)
  • B2B
  • B2C
  • Search

9:15 am - 9:45 am

Empathizing Your Way to Marketing Success

  • Leigh George, Freedom
  • Leigh George
  • Understand why making your customer a key member of your marketing team is critical
  • Get beyond the numbers to gain insights around the motivations of customers
  • Craft empathetic, audience-centric narratives that stand out and evoke emotional responses
  • Take an empathetic approach across various tactics and channels, from the most simple gesture to a coordinated campaign
  • Branding
  • Strategy

Filling the Funnel: How to Build a Content Marketing Strategy for Growth

  • Kate Richling, MediaMonks
  • Kate Richling
  • Identify your company’s whitespace and define talk tracks to target and align your content efforts
  • Flush out your content strategy by building user personas, picking a platform, creating a content calendar and setting goals
  • Work hand-in-hand with sales to fill the funnel, drive ROI and affect the bottom line
  • Go beyond the blog to take your content farther (think across growth – and making your strategy global and scalable)
  • Content
  • Strategy

Filmmaking in Marketing Simplified: How to Tell Better Stories

  • Derek Lavon Dienner, MAKE Films
  • Derek Lavon Dienner
  • Develop a creative brief process to strategically craft videos to connect to your audience
  • Implement three ways how to grow empathy to tell better stories
  • Use personal tragedy to inspire better stories
  • B2B
  • B2C
  • Content
  • Video

10:00 am - 10:30 am

How to Find and Tell the Story of Your Ideas

  • Tamsen Webster, The Red Thread
  • Tamsen Webster
  • Understand why you’re wired to miss what your messages needs most
  • Use a simple tool for identifying the key concepts needed to drive understanding and action in any presentation or message
  • Turn those key concepts into messages that create the connections (and conversions) you need
  • B2B
  • B2C
  • Content
  • Conversion

Day to Day Innovation: Making Digital Transformation Real

  • Stephanie Miller, Econsultancy USA
  • Stephanie Miller
  • Unravel what innovation really means for effective, customer centric organizations through a series of examples showing both success and failure
  • Use methods for making innovation a daily practice
  • Apply a new modern marketing framework to ensure your organization is doing enough to foster and nurture true innovative thinking
  • Adopt a framework for evaluating innovative ideas
  • B2B
  • B2C
  • Strategy

How to Stand Out on LinkedIn to Attract a Sea of Clients

  • Bianca Jackson, JAX Digital LLC
  • Bianca Jackson
  • Understand why it’s important to have an active presence on LinkedIn
  • Identify necessary elements to move LinkedIn leads into their sales pipeline
  • Create a strategic plan on how to acquire customers from LinkedIn
  • Conversion
  • Social
  • Strategy

11:00 am - 11:30 am

Why 80% of Marketers are Failing with Display, and How to Fix it Fast!

  • Jeremy Hudgens, Genius Monkey
  • Jeremy Hudgens
  • Better understand your customers’ journeys, and how they should be applied to your strategy
  • Recognize how display advertising fits into your overall marketing strategy
  • Utilize Google Analytics and other tools to measure the metrics that matter
  • Optimize your ad spend and improve your ROI
  • Paid Advertising
  • Strategy

Three Ways to Dramatically Improve Your Email Results

  • Nora Snoddy, Campaign Monitor
  • Nora Snoddy
  • Understand why email is still the center of the digital marketing universe
  • Use tools like segmentation to amp up your results long-term
  • Implement tactical ways to prove the effectiveness of your email marketing
  • Conversion
  • Data
  • Email
  • Strategy

Lean, Mean, Marketing Machine: How to Leverage a Lean Team to Hit your Moonshot Goals

  • Marissa Ranalli, DoSomething.org
  • Marissa Ranalli
  • Develop and execute a strategic multi-channel marketing plan
  • Build a successful, lean cross-functional team
  • Uncover opportunities
  • Address and overcome challenges
  • B2B
  • B2C
  • Strategy

11:45 am - 12:15 pm

10 Critical Factors for Success in Content Marketing

  • Blake Pappas, Vertical Measures
  • Blake Pappas
  • How to nail a short, yet effective strategy
  • How to perform deep content topic ideation to capture organic traffic
  • Magic of a Hub & Spoke content model
  • Why search engine optimization is more critical than ever
  • Content you are not producing but should
  • Learn how to move past pressing “Publish” on content that doesn’t move the needle, and learn strategies to catapult your results and see just how potent content marketing can be for your business.
  • Paid Advertising
  • Search

Why Video is the Most Effective Social Content

  • Samantha Wood, Philadelphia Eagles
  • Samantha Wood
  • Understand the changing landscape of video content on digital platforms and its importance
  • Produce video efficiently using different types of equipment and resources
  • Distribute your video appropriately for different platforms in order to maximize your brand’s social presence
  • B2C
  • Branding
  • Social
  • Strategy
  • Video

Predictive Analytics: Making Your Data Work Harder for Your SEO and Other Content Marketing

  • Marc Engelsman, Digital Brand Expressions
  • Marc Engelsman
  • Combine digital experiences with customer data to predict what users are likely to respond to different messages
  • Use performance and touch-points data to map content strategies
  • Understand how your content is working in support of your SEO efforts today and how to improve it
  • B2B
  • B2C
  • Content
  • Measurement
  • Search

12:40 pm - 1:40 pm

Lunch Keynote

Keynote
  • Dan Pink, Best Selling Author
  • Dan Pink

1:55 pm - 2:25 pm

Art of the Laugh

  • Michael Albanese, Comedian, Writer & Producer
  • Michael Albanese
  • Use specific techniques to begin the brainstorming process
  • Determine how to approach your own brand or products identity in order to properly assess the direction of your content
  • Address the positive and negatives of your content in order to drive towards being funnier
  • Content
  • Social
  • Strategy

Everything I Learned About Social Media ROI in 10 Years was Wrong. Let’s Fix It, Together

  • Praval Singh, Zoho
  • Praval Singh
  • Understand what’s wrong with the way most businesses try to measure social media ROI
  • Apply a mindset focused on objectives and processes rather than just tools
  • Create a framework of your own to measure social media success
  • Measurement
  • Social

Digital Asset Management is the Core of Customer Experience

  • Bryan Cohen, Pfizer Inc
  • Bryan Cohen
  • Discuss how enterprise as well as small marketing teams are using DAM in creative ways
  • Use digital assets to deliver a “relationship” to customers via your marketing
  • Understand why flexible, structured digital assets are critical to the success of any marketing efforts
  • Replicate examples of campaigns using the latest asset management tools, combined with creativity and flair
  • Customer Experience
  • Strategy

2:35 pm - 3:05 pm

Think Like A Fan: Create Relatable Content, Insight Meaningful Interactions and Activate Your Community of Fans

  • Brian Fanzo, iSocialFanz
  • Brian Fanzo
  • Understand how the latest news feed changes impacts organic reach and Facebook Ad spend
  • Build a content strategy from the fans perspective focusing on creating “participatory content” targeted at an active audience rather than social spectators
  • Implement employee advocacy and influencer relation programs that create social media conversations and drive organic reach of content on social media
  • Content
  • Social
  • Video

Your Users Will Reward You For Using Accelerated Mobile Pages (AMP)

  • Matt Ludwig, Google
  • Matt Ludwig
  • Understand why AMP was created and why it’s effective
  • Debunk common myths about AMP
  • Discover the power of AMP to create full-featured, beautiful websites
  • Define how AMP can be used well and used poorly
  • Incorporate AMP into your site, saving time and improving retention
  • UX/Design

Marketing in the Blockchain Era

  • Nataliya Stanetsky, L’Oreal
  • Nataliya Stanetsky
  • Develop a better understanding of blockchain technology and how it relates to the marketing industry
  • Discover what opportunities and use cases already exist for marketing that can add value to various channels
  • Take the steps necessary to get your organization ready for the business impact of blockchain technology
  • Emerging
  • Strategy

3:15 pm - 3:45 pm

Bloody Hell! And Other Marketing Truths My British Mum Taught Me

  • Michael Barber, Godfrey
  • Michael Barber
  • Understand why we have to be more keenly focused than ever on customer experience and retention
  • Appreciate that we are often underserving our customer’s expectation of their experience
  • Learn a framework that will help ensure your products and services are more tuned to your customer’s needs and experience
  • Enjoy many of the equally amazing, applicable, and ridiculous lessons my British Mother taught me and how they apply to thinking through customer experience
  • Strategy

Facebook Live 365: What We Learned During a Year of Digital Storytelling

  • Keith Green, Guinness World Records
  • Keith Green
  • Leverage the platform to maximize consumer engagement
  • Understand how to create an effective broadcast from start to finish
  • Maximize the talents of the producers, hosts and other talent
  • Understand how timing, length and technological challenges can affect any broadcast, regardless of your industry
  • B2C
  • Content
  • Social
  • Video

UX Meets MBA: A Designer Goes to Business School

  • McLean Donnelly, The Makery Group
  • McLean Donnelly
  • Articulate the ROI of improved customer experiences
  • Build strategic plans that include customer and business outcomes
  • Teach creatives to use business metrics in their everyday work
  • Strategy
  • UX/Design

3:55 pm - 4:25 pm

How to Hack Facebook’s New Algorithm Changes

  • Carlos Gil, Gil Media Co.
  • Carlos Gil
  • Know the types of content Facebook gives preferential treatment to
  • Implement strategies for boosting organic Facebook reach and engagement
  • Go outside of the box with tips and tricks to optimize how you post on Facebook
  • Create a valuable checklist to help you reclaim your fans on Facebook
  • Social
  • Strategy

Redistributing Content: Getting More From a 30-Second Television Spot

  • Autumn Walden, Villanova University
  • Nathaniel Harrison, Villanova University
  • Shane McNichol, Villanova University
  • Autumn Walden
  • Nathaniel Harrison
  • Shane McNichol
  • Lead a lean in-house team with a strong network to achieve desired results within budget
  • Leverage user-generated content with Instagram and Snapchat stories and takeovers, to create a content-rich web presence
  • Get more “story mileage” and community engagement out of a television commercial or other promotional asset with behind-the-scenes video and social media
  • B2C
  • Content
  • Social

How the Best Brands Use Augmented Reality and Image Recognition to Drive Engagement

  • Brendan Walsh, Mole Street
  • Brendan Walsh
  • Define experiential marketing, as well as tactics and uses
  • Explain augmented reality and image recognition
  • Replicate how top brands use these powerful tools by viewing 4 video case studies
  • Integrate your team with strategic technology partners in this space
  • Conversion
  • Emerging
  • Strategy

4:35 pm - 5:05 pm

The Brand Called Compassion

  • Keesa Schreane, Refinitiv
  • Keesa Schreane
  • Know your brand’s mission
  • Communicate how people benefit from your brand mission
  • Stay true to your audience and mission
  • Value your evangelists
  • Deliver on your brand promises
  • Branding
  • Strategy

Executing Sponsorships That Drive Business Value

  • Jared Melzer, TE Connectivity
  • Jared Melzer
  • Create revenue-generating and influencing programs through your sponsorship
  • Better understand how to maximize your sponsorship investment to help your company become more effective and efficient
  • How to take a “brilliance over budget” scrappy mindset when the purse strings are tight
  • Report to executives on the success of your sponsorship investment
  • Strategy

5:05 pm - 6:00 pm

Closing Reception

Day 3 Wednesday, July 24

8:30 am - 12:30 pm

Creating Foolproof Content Marketing that Customers Love

AM Workshop
  • Leigh George, Freedom
  • Leigh George
  • Understand best practices and the latest trends driving content marketing success
  • Audit your current content strategy and approach to message development to undercover common problems and easy fixes
  • Develop audience insights quickly to create personas that help you understand your business from your customers’ perspective
  • Use your personas to create a framework for messaging that gives customers a reason to care about and listen to you.
  • Create a unique voice for your brand that helps your content stand out from competitors
  • Develop a map that gives you a high-level view of your content, cadence and ensures your communication across any channel is coordinated
  • Leverage the best tools for collaboration and efficiency
  • Simplify measurement to analyze only the most essential metrics defining success
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Email
  • Strategy

Advanced SEO Tactics for 2019

AM Workshop
  • Janet Driscoll Miller, Marketing Mojo
  • Janet Driscoll Miller
  • Fix core indexing issues
  • Identify inbound links and deal with spammy links
  • Choose the right internal links to maximize PageRank
  • Use schema code
  • Add multiple languages to your website
  • Address mobile-specific SEO challenges
  • Avoid pitfalls during a redesign process
  • Improve conversion from organic search
  • Identify and address lead generation holes in your SEO execution
  • Accurately report SEO results and how they contribute to ROI
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Conversion
  • Measurement
  • Mobile
  • Search

Email 2020: Email Marketing for This Year & Beyond

AM Workshop
  • Michael Barber, Godfrey
  • Michael Barber
  • Explain why email still matters for brands
  • Understand permission and list building/hygiene
  • List the metrics that impact deliverability
  • Decipher how internet service providers score engagement
  • Use a roadmap for managing inactive subscribers
  • Design and develop an impactful email
  • Know why subscribers open and why they don’t
  • Personalize and segment your subscribers
  • Determine the right frequency for your brand and subscribers
  • Fit email into your demand generation plan
  • Determine the right email metrics for your brand
  • Review what the future of email might look like over the next few years
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Email
  • Strategy

Main Conference

1:15 pm - 2:15 pm

Opening Keynote

Keynote

2:30 pm - 3:00 pm

The Future of Influencer Marketing is Micro

  • Amanda Alampi, Amnesty International USA
  • Amanda Alampi
  • Weigh the benefits and tradeoffs of working with micro-influencers instead of macros
  • Identify ways to narrow down the right micros to work with for your brand
  • Learn turnkey tips and tricks to design your own micro program
  • B2B
  • B2C
  • Social

How to Rock SEO in a Machine Learning World

  • Understand the massive changes SEO is going through, today (don’t blink!)
  • Know what AI capabilities are legitimately moving the needle in SEO and what are fantasy
  • Understand how to evolve your SEO strategy to include AI technologies
  • B2B
  • B2C
  • Search

Trust by Design: Keeping Your Customer on Your Side

  • Look at visual and interactive signals to build trust in the experience and product
  • Asses designs for how the viewer will trust their visual and interactive messages
  • Look at a product’s long term success based on trust, rather than short-term profit gains
  • B2C
  • Strategy
  • UX/Design

3:15 pm - 3:45 pm

The Future B2B Marketing: Trends For The Contrarian Marketer

  • Peter Weinberg, LinkedIn
  • Peter Weinberg
  • Understand why making lots of small bets with your marketing budget will cost you big
  • Realize how optimizing for CTR will make you miss out on your best audiences
  • Discover why “replication” is the most underrated word in B2B marketing
  • Develop repeatable B2B marketing success with simple mental model
  • Realize you’re more of a brand marketer than you thought you were
  • B2B
  • Branding
  • Conversion
  • Strategy

Three Actionable Ways to Amplify Video Marketing Success on Social Media

  • Incorporate a data-centric approach to amplifying social & brand marketing initiatives with video
  • Understand the strategy behind creating thumb-stopping video content for Facebook, Instagram and YouTube
  • Develop a daily video marketing strategy that reaches specific audiences, and creates measurable impact
  • Walk away with a playbook full of fresh insights on video marketing and the platforms on which you should focus
  • B2B
  • B2C
  • Data
  • Social
  • Video

Trigger Emails Made Simple

  • Understand, and recognize how trigger emails are different from your other marketing emails.
  • Collaborate with your development team more effectively to keep those emails updated
  • Use a specific strategy to organize your email workflow
  • Create a sense of order amongst the chaos
  • B2B
  • B2C
  • Email
  • Strategy

4:00 pm - 4:30 pm

Facebook #LIVE: How to Engage Your Followers and Grow Your Audience in New Ways

  • Why Facebook Live? Learn how going live on Facebook provides the greatest return for your time spent
  • Recommended tools and resources to shoot a great Facebook #LIVE video on any budget
  • Planning and optimizing Facebook Live strategies and campaigns, with step-by-step, hands-on instruction
  • Social
  • Video

Seven Psychological Triggers Every Marketer Should Master

  • Effectively wield seven of the most powerful psychological triggers to influence your audiences
  • Identify specific ways to improve your messaging to be more effective and impactful
  • Quickly build trust with existing and potential customers
  • B2B
  • B2C
  • Branding
  • Content
  • Strategy

Adjust Your Marketing Strategy to Fit in a Mobile-First World

  • Comprehend why it’s important to think mobile-first
  • Develop a cohesive strategy to making a mobile-first shift
  • Understand what areas still need desktop attention
  • Decide what marketing channels to ditch and which to double down
  • Discover new technologies that can help your company compete in a mobile landscape
  • Mobile
  • Strategy

4:45 pm - 5:15 pm

So You’ve Joined the “Sonic Revolution” . . . Now What?

  • Gabe Tartaglia, Pandora
  • Gabe Tartaglia
  • Understand the importance of developing a Sonic strategy as we move towards an increasingly screenless world
  • Know why sound is one of the most powerful platforms that can impact human memory, emotion, and behavior
  • Get started developing a sonic ID
  • Build new models of measurement and effectiveness in this new era
  • B2B
  • B2C
  • Conversion
  • Emerging
  • Measurement

How to Use Structured Data for SEO

  • Adopt the benefits of structured data and schema.org markup.
  • Use best practices for technical implementation and validation.
  • Understand the key features that drive increased clicks and conversion.
  • Avoid common mistakes and penalties.
  • B2B
  • B2C
  • Conversion
  • Data
  • Search

Reaching 1.2 Billion People

  • Jack Morgan, Duolingo
  • Jack Morgan
  • Understand what refugees can teach us about our responsibility as creatives, marketers, and business leaders
  • Recognize how as more of us got connected, we’ve become more disconnected
  • Comprehend why we need to start with People and work our way back to Technology – not the other way around
  • B2B
  • B2C
  • Strategy

5:15 pm - 6:15 pm

Opening Reception

Day 4 Thursday, July 25

8:30 am - 9:00 am

Website Migration: What to Do Pre, During and Post

  • Shana Sullivan, Vertical Measures
  • Shana Sullivan
  • List reasons why you should migrate (there are plenty)
  • Take advantage of opportunities to make your new website SEO friendly
  • Use best practices presented to prepare for your migration
  • Find out what to expect during migration day
  • Know what you need to monitor in post-migration
  • B2B
  • B2C
  • Search
  • Strategy
  • UX/Design

Building and Growing an Employee Advocacy Program

  • Casey Hall, LumberjackSocial
  • Casey Hall
  • Properly train and effectively recruit employees for an employee advocacy program
  • Building a content strategy for your employee advocates
  • Measure and optimize the results of your employee advocacy program for your business
  • B2B
  • B2C
  • Content
  • Measurement
  • Social

9:15 am - 9:45 am

Getting the Green Light: How to Build Content That People Say YES To

  • Tamsen Webster, The Red Thread
  • Tamsen Webster
  • Analyze your content for the “red lights” that lead to “NO”
  • Identify the five key concepts every piece of content needs to get a “YES” (and know how to find them in your own)
  • Organize your content so it feels like story, even if it isn’t one (and keeps your audience hanging on every word)
  • B2B
  • B2C
  • Content
  • Conversion

Accelerating Return: Making Paid Ads Your Most Viable Channel Through AI

  • Move beyond reach, frequency & CPM
  • Use Artificial Intelligence (AI) to be a smarter marketer
  • Speak to the right now generation, understand your audience, & impact the bottom line with AI
  • Create heavy competition among publishers & networks to stretch your ad dollars in real-time
  • B2C
  • Content
  • Measurement
  • Social

How to Strengthen UX with Tactical and Strategic Involvement

  • Understand how organizations have prospered because they’ve adapted to Tactical-Strategic UX mindset
  • Advocate for and strengthen the concept of user experience within your company
  • Obtain strategic buy in for user experience from management
  • Bring UX practitioners and management together to further empower the concepts and advancement of user and customer experience
  • UX/Design

10:00 am - 10:30 am

Marketing Trends that Matter in 2019 – and How to Leverage Them

  • Leigh George, Freedom
  • Leigh George
  • Overcome the biggest threat to your business that may not even be on your radar
  • Understand the five most importance changes in consumer behavior today and evaluate their implications for your brand and marketing
  • Replicate the approaches of top brands to these seismic changes successfully at your organization
  • Implement an approach to marketing that ensures your brand resonates with customers’ changing needs—no matter who they are
  • B2B
  • B2C
  • Conversion
  • Strategy

Heart Over Art: Why Your Need For Social Content Perfection is Holding You Back

  • Carmen Collins, Cisco
  • Carmen Collins
  • Put yourself in your social media followers shoes – experience your content like they do
  • Recognize that what “looks” good from a marketing perspective may not be what looks good on social media
  • Better understand how content is consumed differently on different social media platforms
  • Learn how to customize content for how users consume it
  • Accept and get comfortable with embracing imperfect content to experience better results
  • B2B
  • B2C
  • Branding
  • Content
  • Social

Data That Drives Email Marketing Relevance… and Revenue

  • Determine if/which of your data ready is to power your email marketing program.
  • Choose data to use in email that impacts the bottom line, a.k.a. bolsters email ROI.
  • Integrate multiple data sources, from easy plug-ins to robust data power tools.
  • B2B
  • B2C
  • Data
  • Email

11:00 am - 11:30 am

Tips, Tools, and Tactics for More Successful Content

  • Use a free template to improve/speed up keyword research specifically for content creation
  • Explore new tools in the industry to help with content creation
  • Use data to produce content your audience will want
  • Examine the human algorithm and its effect on content marketing strategy
  • B2B
  • B2C
  • Content
  • Data

Six Data-Validated Tactics to Increase Marketers Qualified Lead Volume

  • Garrett Mehrguth, Directive Consulting
  • Garrett Mehrguth
  • Execute on six tactics that have been statistically proven to increase qualified lead volume
  • Avoid four widely implemented tactics that simply do not work
  • Analyze your current marketing efforts with a list of questions that will spark your journey towards repeatable and scalable growth
  • B2B
  • Conversion
  • Strategy

Facebook Ads Mad Science: 7 Crazy Growth Hacks for Facebook Ads in 2019

  • Larry Kim, MobileMonkey
  • Larry Kim
  • Leverage creative new ad targeting strategies that double CTR
  • Try new Ad Formats like Click-to-Messenger ads which offer +70% open rates and +20% CTRs
  • Use Larry’s formulas for campaign budget allocation to increase campaign ROI
  • B2B
  • B2C
  • Paid Advertising
  • Social

11:45 am - 12:15 pm

What Marketers Can Learn About Social Media from DJ Khaled and Drake

  • Carlos Gil, Gil Media Co.
  • Carlos Gil
  • Tap into new storytelling features on Snapchat and Instagram Stories
  • Create an employee advocacy strategy to boost organic social media reach
  • Leverage social listening effectively to find and engage potential customers
  • Build relatable, real-time moments like an A-list celebrity for your brand
  • List the types of content given preferential treatment by Facebook and Instagram
  • B2B
  • B2C
  • Branding
  • Content
  • Conversion
  • Social

What’s Technically Wrong With Your Website?

  • Diagnose common problems that can hurt your search rankings
  • Prioritize technical fixes based on the level of impact on the website
  • Communicate technical implementations to both the marketing and IT teams
  • Identify areas of quick wins
  • Search

Email Accessibility: How to Truly Captivate, Communicate and Connect with every Subscriber

  • Understanding of why accessibility within the digital ecosystem is so important
  • Discuss how temporary and permanent disabilities impact digital experiences
  • Make simple HTML code enhancements that will drastically improve email and landing page accessibility
  • Use best practices to design creative in which key messages are not missed
  • Content
  • Email
  • Measurement
  • Mobile
  • UX/Design

12:40 pm - 1:40 pm

Lunch Keynote

Keynote
  • Seth Godin, Best Selling Author
  • Seth Godin

1:55 pm - 2:25 pm

Five Secrets to Creative Content From Your Favorite Songwriters

  • Sharpen your ability to craft strong images
  • Tighten your collaboration techniques
  • Use techniques for breaking through blocks
  • Expand your understanding of “writing”
  • B2B
  • B2C
  • Content
  • Strategy

Get More Out of Every Email You Send

  • Send more actionable emails
  • Easily segment for every stage of the customer lifecycle
  • Simplify your processes and improve reporting
  • Prove your value with better results
  • B2B
  • B2C
  • Conversion
  • Data
  • Email

Optimize Your Brand for Integrated, Voice-Activated Technology

  • Johanna Weber, NPR
  • Johanna Weber
  • Understand the key trends, behaviors and attitudes of consumers using voice-activated technology today
  • Learn how other brands are integrating voice into their marketing strategies
  • Identify steps to optimize your marketing now for the growing voice landscape
  • B2B
  • B2C
  • Emerging
  • Search

2:35 pm - 3:05 pm

Seven Habits for Highly Successful Digital Marketers

  • Marc Engelsman, Digital Brand Expressions
  • Marc Engelsman
  • Better develop and “sell-in” integrated digital marketing strategies
  • Evaluate the potential impact of and adapt to emerging digital technologies/techniques
  • Turn data into meaningful insights
  • Stay ahead of your competition and generate win/win results
  • B2B
  • B2C
  • Conversion
  • Strategy

Out-Execute Smart Companies With SEO lessons From an $8b Startup

  • Jared Gardner, SAP Qualtrics
  • Jared Gardner
  • Scale process and systems to allow you to repeat tasks
  • Generate search interest for new categories
  • Partner with development teams to build tools that enable marketers
  • B2B
  • B2C
  • Conversion
  • Search

3:15 pm - 3:45 pm

Channeling Netflix: The Power of Episodic Content for Brands

  • Have a better understand the impact of creating series – both unscripted and scripted – as a way to create deeper and repeat engagement with your audience
  • Take a data-centric approach to niche targeting – bigger isn’t better when you can have the right audience engaging with your content and your brand
  • Practical how-tos so you can apply this approach to your current content strategies – and to do it right
  • Use data-rich case studies to make a case for using series for your brands
  • B2B
  • B2C
  • Branding
  • Content
  • Social

Enhancing the Customer Experience with Messaging Apps

  • Daphné Leblanc, Cafe and Laptop
  • Daphné Leblanc
  • Understand messenger app trends, and develop a coherent and actionable customer service journey
  • Learn and apply best practices from large-scale brands who are successfully using messenger bots
  • Incorporate messenger bots into your Facebook advertising strategies and improve customer service efforts
  • Customer Experience
  • Social

Designing for Turing: Voice, AI, and the Future of CX

  • Jason Snook, CapTech Consulting
  • Jason Snook
  • Understand the current industry trends around voice-enabled technology and artificial intelligence and how they impact yoru business.
  • Understand the the spectrum of design, adoption, privacy, security, accessibility implications of voice technologies and AI
  • Actively participate developing the future trends of voice and AI as part of your overall business and marketing strategies
  • B2C
  • Customer Experience
  • Emerging
  • UX/Design

3:55 pm - 4:25 pm

“Meh” to “Marvelous”: How to Market on Facebook Ads in the Era of Killer Competition

  • Understand what changed over the past year and how to adapt your selling strategy for it TODAY
  • Navigate the changes on Facebook Ads and go from media buyer to masterful marketer
  • Use smart scaling tactics to cast a wider net without emptying your wallet
  • B2B
  • B2C
  • Conversion
  • Paid Advertising
  • Social

Measuring the Moment: Pro tips for Monitoring User Behavior

  • Create and use events to understand user behavior
  • Use a tag manager to measure events, goals and other data points
  • Track people, not disjointed sessions, using existing site data
  • B2B
  • B2C
  • Content
  • Measurement
  • Search

Bridging Silos Between SEO, UX, and Content for Big Marketing Wins

  • Leverage keyword data to unite your UX, SEO, and content efforts
  • Avoid classic marketing mistakes that stem from fractured strategies and disconnected teams
  • Holistically optimize your digital presence across the web with practical, real-world approaches
  • B2B
  • B2C
  • Content
  • Search
  • Strategy
  • UX/Design

4:25 pm - 5:25 pm

Closing Reception

Join us at Digital Summit Philadelphia 2019