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Agenda 2019

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Pre-Event Tuesday, July 23

5:30 pm - 7:30 pm

Digital Summit Pre-Party, Hosted by Pantheon

Before we kick up our heels for the main Digital Summit event, join us for the official Pre-Party. We’ll be gathering at City Tap University City – for local craft beers & networking with Philadelphia’s diverse community of business builders and innovators.

Have a few beverages and mix & mingle with fellow attendees, speakers, sponsors, and more from the Philadelphia digital community!

Space is limited and a free RSVP is required.
https://www.eventbrite.com/e/digital-summit-philadelphia-pre-party-hosted-by-pantheon-tickets-65064937981

Date: Tue, July 23, 2019
Time: 5:30pm – 7:30pm
Location: City Tap University City, 3925 Walnut Street, Philadelphia, PA 19104
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Sponsored by:

Day 1 Wednesday, July 24

8:30 am - 12:30 pm

Creating Foolproof Content Marketing that Customers Love

AM Workshop
  • Leigh George, Freedom
  • Leigh George
  • Understand best practices and the latest trends driving content marketing success
  • Audit your current content strategy and approach to message development to undercover common problems and easy fixes
  • Develop audience insights quickly to create personas that help you understand your business from your customers’ perspective
  • Use your personas to create a framework for messaging that gives customers a reason to care about and listen to you.
  • Create a unique voice for your brand that helps your content stand out from competitors
  • Develop a map that gives you a high-level view of your content, cadence and ensures your communication across any channel is coordinated
  • Leverage the best tools for collaboration and efficiency
  • Simplify measurement to analyze only the most essential metrics defining success
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Email Marketing
  • Strategy

Advanced SEO Tactics for 2019

AM Workshop
  • Janet Driscoll Miller, Marketing Mojo
  • Janet Driscoll Miller
  • Fix core indexing issues
  • Identify inbound links and deal with spammy links
  • Choose the right internal links to maximize PageRank
  • Use schema code
  • Add multiple languages to your website
  • Address mobile-specific SEO challenges
  • Avoid pitfalls during a redesign process
  • Improve conversion from organic search
  • Identify and address lead generation holes in your SEO execution
  • Accurately report SEO results and how they contribute to ROI
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Conversion
  • Measurement
  • Mobile Marketing
  • SEO & Search

Email 2020: Email Marketing for This Year & Beyond

AM Workshop
  • Michael Barber, Godfrey
  • Michael Barber
  • Explain why email still matters for brands
  • Understand permission and list building/hygiene
  • List the metrics that impact deliverability
  • Decipher how internet service providers score engagement
  • Use a roadmap for managing inactive subscribers
  • Design and develop an impactful email
  • Know why subscribers open and why they don’t
  • Personalize and segment your subscribers
  • Determine the right frequency for your brand and subscribers
  • Fit email into your demand generation plan
  • Determine the right email metrics for your brand
  • Review what the future of email might look like over the next few years
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Email Marketing
  • Strategy

Main Conference

1:15 pm - 2:15 pm

Cracking the Code of Going Viral: Coming Up with the Next Big Idea

Keynote
  • Jon Youshaei, Instagram TV
  • Jon Youshaei

According to Inc Magazine, “If anyone has cracked the code for going viral, it’s Jon Youshaei.” Named a top marketer by Forbes and Entrepreneur magazine, Youshaei worked at YouTube as their Head of Creator Product Marketing before joining Instagram.

In today’s world of short-attention spans, Youshaei’s keynote provides the blueprint for how to break through the noise no matter what industry you’re in. You’ll walk away with proven techniques, templates, and tools to reach many more people with your message.

2:30 pm - 3:00 pm

Learning from Legends: How Legends from Different Fields Can Help You Be a Better Digital Marketer

  • Jim DeLash, GlaxoSmithKline
  • Jim DeLash
  • Increase your and your team’s effectiveness in managing workload
  • Improve your decision making in ambiguous situations
  • Generate ideas for better creative
  • B2B
  • B2C
  • Strategy

Up the Ladder, Down the Chain, Full-Funnel Attribution To Keep Your Boss Sane

  • Lindsy O’Connor, Adtaxi
  • Lindsy O’Connor
  • Ensure your website and campaigns are set up for proper attribution/measurement
  • Identify and prove the value of top of funnel campaigns that feed low funnel conversions
  • Master the various attribution models and implement the best one for your business
  • Understand and communicate full-funnel attribution to management
  • Optimize your budgets accordingly and justify your budget increase for next year
  • Measurement
  • Strategy

Inclusive Marketing: Deeply Engage With Audiences You May Have Overlooked

  • Purna Virji, Microsoft
  • Purna Virji
  • Implement tactical tips for making your website and marketing collateral accessible
  • Learn from actual examples from Microsoft and other companies leading the way
  • Approach inclusive design in a new way with a framework for problem-solving
  • B2B
  • B2C
  • UX & Design

3:15 pm - 3:45 pm

Creating Content That Engages & Grows Your Audience

  • Bonnie Fuller, Hollywood Life
  • Bonnie Fuller
  • Determine the type of content to feature on your site that will best appeal to your audience and attract new followers
  • Create compelling and engaging content
  • Implement SEO tactics to ensure your content is seen and consumed
  • Branding
  • Content Marketing
  • Strategy

Unlocking the Value of Social – How to Achieve ROI Beyond Marketing

  • Jeremy Goldstein, Hootsuite.com
  • Jeremy Goldstein
  • Understand the new forces that are changing the rules of social
  • Use building blocks to break down silos and enable social to be leveraged throughout your organization beyond marketing
  • Improve measurement of the impact of social by looking at customer outcomes alongside business outcomes
  • B2B
  • B2C
  • Social Media
  • Strategy

Get Your Leadership’s Attention: How to Present Results to Get Results?

  • Lea Pica, Lea Pica Productions
  • Lea Pica
  • Recognize and break your most common unproductive presentation patterns
  • Understand what your audience is asking for but doesn’t know how to say it
  • Leverage imagery to evoke emotion and inspire action
  • Present data in a clear and compelling way designed to inspire the brain
  • Data
  • Strategy

4:00 pm - 4:30 pm

Preparing Marketing Efforts for Tomorrow’s Mobile Consumer

  • Sarah Tustin, Google
  • Sarah Tustin
  • Determine what goes into a strong mobile site and/or app, and decide whether you should have both
  • Incorporate the use digital assistants (i.e., Google Assistant) in your mobile strategies
  • Effectively measure and analyze impact to get the most out of your campaigns
  • Mobile Marketing
  • Strategy

The Opposite of Funny: Embrace the Negative to Create Hilarious Content

  • Michael Albanese, Comedian, Writer & Producer
  • Michael Albanese
  • Use specific techniques to begin the brainstorming process
  • Determine how to approach your own brand or product’s identity in order to properly assess the direction of your content
  • Address the positive and negatives of your content in order to drive towards being funnier
  • B2B
  • B2C
  • Content Marketing

Driving More Revenue Through Webification

  • Conor Egan, Brandcast
  • Conor Egan
  • Efficiently manage the myriad digital experiences across the customer journey
  • Change your digital team’s workflow to keep up with the increasing demands for content
  • Optimize customer insights and iterate quickly to maximize ROI
  • B2B
  • Content Marketing
  • Conversion
  • Data
  • UX & Design

4:45 pm - 5:15 pm

What Marketers Can Learn About Social Media from DJ Khaled and Drake

  • Carlos Gil, Gil Media Co.
  • Carlos Gil
  • Tap into new storytelling features on Snapchat and Instagram Stories
  • Create an employee advocacy strategy to boost organic social media reach
  • Leverage social listening effectively to find and engage potential customers
  • Build relatable, real-time moments like an A-list celebrity for your brand
  • List the types of content given preferential treatment by Facebook and Instagram
  • B2B
  • B2C
  • Branding
  • Content Marketing
  • Conversion
  • Social Media

Reaching 1.2 Billion People

  • Jack Morgan, Duolingo
  • Jack Morgan
  • Understand what refugees can teach us about our responsibility as creatives, marketers, and business leaders
  • Recognize how as more of us got connected, we’ve become more disconnected
  • Comprehend why we need to start with People and work our way back to Technology – not the other way around
  • B2B
  • B2C
  • Strategy

So You’ve Joined the “Sonic Revolution” . . . Now What?

  • Gabe Tartaglia, Pandora
  • Gabe Tartaglia
  • Understand the importance of developing a Sonic strategy as we move towards an increasingly screenless world
  • Know why sound is one of the most powerful platforms that can impact human memory, emotion, and behavior
  • Get started developing a sonic ID
  • Build new models of measurement and effectiveness in this new era
  • B2B
  • B2C
  • Conversion
  • Emerging
  • Measurement

5:15 pm - 6:15 pm

Opening Reception, hosted by Brandcast

Day 2 Thursday, July 25

8:00 am - 8:30 am

Morning Coffee Networking, hosted by Sprout Social

8:30 am - 9:00 am

Building and Growing an Employee Advocacy Program

  • Casey Hall, LumberjackSocial
  • Casey Hall
  • Properly train and effectively recruit employees for an employee advocacy program
  • Building a content strategy for your employee advocates
  • Measure and optimize the results of your employee advocacy program for your business
  • B2B
  • B2C
  • Content Marketing
  • Measurement
  • Social Media

Website Migration: What to Do Pre, During and Post

  • Shana Sullivan, Investis Digital
  • Shana Sullivan
  • List reasons why you should migrate (there are plenty)
  • Take advantage of opportunities to make your new website SEO friendly
  • Use best practices presented to prepare for your migration
  • Find out what to expect during migration day
  • Know what you need to monitor in post-migration
  • B2B
  • B2C
  • SEO & Search
  • Strategy
  • UX & Design

9:15 am - 9:45 am

Getting the Green Light: How to Build Content That People Say YES To

  • Tamsen Webster, The Red Thread
  • Tamsen Webster
  • Analyze your content for the “red lights” that lead to “NO”
  • Identify the five key concepts every piece of content needs to get a “YES” (and know how to find them in your own)
  • Organize your content so it feels like story, even if it isn’t one (and keeps your audience hanging on every word)
  • B2B
  • B2C
  • Content Marketing
  • Conversion

The Five Biggest Fails People are Doing With Video and How to Fix It

  • Derek Lavon Dienner, MAKE Films
  • Derek Lavon Dienner
  • Create better video content
  • Reverse engineer your content to target your audience better
  • Develop a better distribution plan for video
  • B2B
  • B2C
  • Content Marketing
  • Video Marketing

Six Data-Validated Tactics to Increase Marketers Qualified Lead Volume

  • Garrett Mehrguth, Directive Consulting
  • Garrett Mehrguth
  • Execute on six tactics that have been statistically proven to increase qualified lead volume
  • Avoid four widely implemented tactics that simply do not work
  • Analyze your current marketing efforts with a list of questions that will spark your journey towards repeatable and scalable growth
  • B2B
  • Conversion
  • Strategy

10:00 am - 10:30 am

Marketing Trends that Matter in 2019 – and How to Leverage Them

  • Leigh George, Freedom
  • Leigh George
  • Overcome the biggest threat to your business that may not even be on your radar
  • Understand the five most importance changes in consumer behavior today and evaluate their implications for your brand and marketing
  • Replicate the approaches of top brands to these seismic changes successfully at your organization
  • Implement an approach to marketing that ensures your brand resonates with customers’ changing needs—no matter who they are
  • B2B
  • B2C
  • Conversion
  • Strategy

How to Power Your Employee Social Media Communications

  • Jamie Rutter, United Airlines
  • Jamie Rutter
  • Choose the right listening and community engagement tactics
  • Build safeguards through strong interdepartmental partnerships
  • Inspire confidence through education and positive policy enforcement
  • B2B
  • B2C
  • Social Media

Social Video: It’s All About Going Native (and the Natives are Mobile)

  • George Potts, Fifth Influence
  • George Potts
  • Understand what native video on social media platforms means
  • Appreciate why native video is important for social media marketing success
  • Grasp how producing native video for social media differs from other types of video production projects
  • Possess the ability to address and resolve typical issues in producing native video for social media
  • Mobile Marketing
  • Social Media
  • Video Marketing

11:00 am - 11:30 am

Customizing your content for each social platform will get you knockout results

  • Carmen Collins, Cisco
  • Carmen Collins
  • Put yourself in your social media followers shoes – experience your content like they do
  • Recognize that what “looks” good from a marketing perspective may not be what looks good on social media
  • Better understand how content is consumed differently on different social media platforms
  • Learn how to customize content for how users consume it
  • Accept and get comfortable with embracing imperfect content to experience better results
  • B2B
  • B2C
  • Branding
  • Content Marketing
  • Social Media

How Not to Suck at Display, Video & OTT: Leveraging Attribution for Success!

  • Jeremy Hudgens, Genius Monkey
  • Jeremy Hudgens
  • Better understand your customers’ journeys, and how to apply that knowledge to your strategy
  • Recognize how display, video & OTT advertising fits into your overall marketing strategy
  • Utilize Google Analytics and other tools to measure the metrics that matter
  • Optimize your ad spend and improve your ROI
  • B2B
  • B2C
  • Strategy

How to Grab Onto the Gen Z Audience that Won’t Stay Still

  • Kim Patel, VICE
  • Kim Patel
  • Decode the Gen Z mindset and what makes them tick
  • Shift your marketing strategy from branded-first to one focused on human experience
  • Create and maintain genuine relationships with this audience
  • B2C
  • Branding
  • Data
  • Strategy

11:45 am - 12:15 pm

Hear and Now: Marketers Are Working to Grow “Share of Ear”

  • Ginger Shimp, SAP
  • Ginger Shimp
  • Tap into a market/tactic that has seen double-digit growth year over year
  • Create a variety of useful content that stands out in the market, expands your audience, and fits into even the leanest budget
  • Use audio to enhance other, non-audio, content pieces to elevate them in the market
  • B2B
  • B2C
  • Content Marketing
  • Emerging

When A/B Testing Fails: How Data-Driven Decision Making Can Go Wrong

  • Gil Kazimirov, Lime
  • Gil Kazimirov
  • Understand the basics of using data to make decisions and testing out what matters to your users
  • Avoid common mistakes in setting up A/B tests
  • Determine if the results of your experiment are actually meaningful
  • B2B
  • B2C
  • Data
  • Measurement

The Top 7 Facebook Ad Hacks of 2019

  • Larry Kim, MobileMonkey
  • Larry Kim
  • Create new Facebook Messenger Click-to-Message ads in 10 minutes
  • Broadcast messages to your Messenger subscribers to generate 80% open rates and 20% click rates.
  • Generate thousands or millions of messaging subscribers for free.
  • B2B
  • B2C
  • Social Media
  • Strategy

1:00 pm - 2:00 pm

Lunch Keynote: Seth Godin

Keynote
  • Seth Godin, Best Selling Author
  • Seth Godin

2:15 pm - 2:45 pm

How Brands Can Follow the YouTuber Imprint and Win Over Gen Z

  • Christy Pregont, Movement Strategy
  • Christy Pregont
  • Why editorializing your brand’s YouTube channel resonates with Gen Z—and how to develop the best strategy to do so
  • How to find the YouTube content that works, and shift away from what doesn’t
  • Maximizing your content with cost-effective production methods
  • Social Media
  • Strategy
  • Video Marketing

Get More Out of Every Email You Send

  • Brandon Lowe, ActiveCampaign
  • Brandon Lowe
  • Send more actionable emails
  • Easily segment for every stage of the customer lifecycle
  • Simplify your processes and improve reporting
  • Prove your value with better results
  • B2B
  • B2C
  • Conversion
  • Data
  • Email Marketing

Optimize Your Brand for Integrated, Voice-Activated Technology

  • Johanna Weber, NPR
  • Johanna Weber
  • Understand the key trends, behaviors and attitudes of consumers using voice-activated technology today
  • Learn how other brands are integrating voice into their marketing strategies
  • Identify steps to optimize your marketing now for the growing voice landscape
  • B2B
  • B2C
  • Emerging
  • SEO & Search

2:55 pm - 3:25 pm

Everything You Should Know About Email in 30 Minutes

  • Michael Barber, Godfrey
  • Michael Barber
  • Understand the psychological impacts of bad email marketing
  • Determine if you’re making it to the Inbox or not
  • Develop a checklist to ensure your campaigns are designed appropriately for your subscribers
  • Understand different data that marketers can be in the Inbox
  • B2B
  • Emerging
  • Strategy

Out-Execute Smart Companies With SEO lessons From an $8b Startup

  • Jared Gardner, SAP Qualtrics
  • Jared Gardner
  • Scale process and systems to allow you to repeat tasks
  • Generate search interest for new categories
  • Partner with development teams to build tools that enable marketers
  • B2B
  • B2C
  • Conversion
  • SEO & Search

Designing for Turing: Voice, AI, and the Future of CX

  • Jason Snook, CapTech Consulting
  • Jason Snook
  • Understand the current industry trends around voice-enabled technology and artificial intelligence and how they impact yoru business.
  • Understand the the spectrum of design, adoption, privacy, security, accessibility implications of voice technologies and AI
  • Actively participate developing the future trends of voice and AI as part of your overall business and marketing strategies
  • B2C
  • Customer Experience
  • Emerging
  • UX & Design

3:35 pm - 4:05 pm

Where are the Jetpacks!? Real Life Experience and the Digital Revolution

  • Eric Shutt, SummitX
  • Eric Shutt
  • Understand how the core principles of Cultural and Experience Marketing can guide digital planning
  • Evaluate the fundamental value and purpose that people get from your Brand
  • Identify and understand current gaps in your strategic and tactical marketing approach
  • Apply different types of strategic thinking to content, creative, and campaign planning
  • Identify and become a true Cultural Experience brand
  • Branding
  • Conversion
  • Emerging
  • Strategy

Modernize Your Marketing Work: 4 Simple Ways to Get More Done

  • Marc Hansen, Workfront
  • Marc Hansen
  • Create a more effective strategy to better attack your workload
  • Unify processes to get everyone on the same page
  • Reclaim more time for the job you were actually hired to do
  • B2B
  • B2C
  • Strategy

4:15 pm - 4:45 pm

Extend Your Reach through Content & Influence Marketing

  • Juanika Cuthbertson, Ladypreneur® Academy
  • Juanika Cuthbertson
  • Identify the voice of the brand you represent, and how to communicate it effectively
  • Develop marketing strategies that are both flexible and connectable
  • Create accountability within your target
  • Measure techniques through digital and responsive analytics
  • B2B
  • B2C
  • Content Marketing
  • Measurement
  • Social Media

Seven Habits for Highly Successful Digital Marketers

  • Marc Engelsman, Digital Brand Expressions
  • Marc Engelsman
  • Better develop and “sell-in” integrated digital marketing strategies
  • Evaluate the potential impact of and adapt to emerging digital technologies/techniques
  • Turn data into meaningful insights
  • Stay ahead of your competition and generate win/win results
  • B2B
  • B2C
  • Conversion
  • Strategy

4:45 pm - 5:45 pm

Closing Reception, hosted by Workfront

Join us at Digital Summit Philadelphia 2020