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Agenda

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Day 1 Wednesday, July 24

8:30 am - 12:30 pm

Creating Foolproof Content Marketing that Customers Love

AM Workshop
  • Leigh George, Freedom
  • Leigh George
  • Understand best practices and the latest trends driving content marketing success
  • Audit your current content strategy and approach to message development to undercover common problems and easy fixes
  • Develop audience insights quickly to create personas that help you understand your business from your customers’ perspective
  • Use your personas to create a framework for messaging that gives customers a reason to care about and listen to you.
  • Create a unique voice for your brand that helps your content stand out from competitors
  • Develop a map that gives you a high-level view of your content, cadence and ensures your communication across any channel is coordinated
  • Leverage the best tools for collaboration and efficiency
  • Simplify measurement to analyze only the most essential metrics defining success
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Email
  • Strategy

Advanced SEO Tactics for 2019

AM Workshop
  • Janet Driscoll Miller, Marketing Mojo
  • Janet Driscoll Miller
  • Fix core indexing issues
  • Identify inbound links and deal with spammy links
  • Choose the right internal links to maximize PageRank
  • Use schema code
  • Add multiple languages to your website
  • Address mobile-specific SEO challenges
  • Avoid pitfalls during a redesign process
  • Improve conversion from organic search
  • Identify and address lead generation holes in your SEO execution
  • Accurately report SEO results and how they contribute to ROI
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Conversion
  • Measurement
  • Mobile
  • Search

Email 2020: Email Marketing for This Year & Beyond

AM Workshop
  • Michael Barber, Godfrey
  • Michael Barber
  • Explain why email still matters for brands
  • Understand permission and list building/hygiene
  • List the metrics that impact deliverability
  • Decipher how internet service providers score engagement
  • Use a roadmap for managing inactive subscribers
  • Design and develop an impactful email
  • Know why subscribers open and why they don’t
  • Personalize and segment your subscribers
  • Determine the right frequency for your brand and subscribers
  • Fit email into your demand generation plan
  • Determine the right email metrics for your brand
  • Review what the future of email might look like over the next few years
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Email
  • Strategy

Main Conference

1:15 pm - 2:15 pm

Opening Keynote

Keynote

2:30 pm - 3:00 pm

The Future of Influencer Marketing is Micro

  • Amanda Alampi, Amnesty International USA
  • Amanda Alampi
  • Weigh the benefits and tradeoffs of working with micro-influencers instead of macros
  • Identify ways to narrow down the right micros to work with for your brand
  • Learn turnkey tips and tricks to design your own micro program
  • B2B
  • B2C
  • Social

How to Rock SEO in a Machine Learning World

  • Understand the massive changes SEO is going through, today (don’t blink!)
  • Know what AI capabilities are legitimately moving the needle in SEO and what are fantasy
  • Understand how to evolve your SEO strategy to include AI technologies
  • B2B
  • B2C
  • Search

Trust by Design: Keeping Your Customer on Your Side

  • Look at visual and interactive signals to build trust in the experience and product
  • Asses designs for how the viewer will trust their visual and interactive messages
  • Look at a product’s long term success based on trust, rather than short-term profit gains
  • B2C
  • Strategy
  • UX/Design

3:15 pm - 3:45 pm

The Future B2B Marketing: Trends For The Contrarian Marketer

  • Understand why making lots of small bets with your marketing budget will cost you big
  • Realize how optimizing for CTR will make you miss out on your best audiences
  • Discover why “replication” is the most underrated word in B2B marketing
  • Develop repeatable B2B marketing success with simple mental model
  • Realize you’re more of a brand marketer than you thought you were
  • B2B
  • Branding
  • Conversion
  • Strategy

Three Actionable Ways to Amplify Video Marketing Success on Social Media

  • Incorporate a data-centric approach to amplifying social & brand marketing initiatives with video
  • Understand the strategy behind creating thumb-stopping video content for Facebook, Instagram and YouTube
  • Develop a daily video marketing strategy that reaches specific audiences, and creates measurable impact
  • Walk away with a playbook full of fresh insights on video marketing and the platforms on which you should focus
  • B2B
  • B2C
  • Data
  • Social
  • Video

Trigger Emails Made Simple

  • Understand, and recognize how trigger emails are different from your other marketing emails.
  • Collaborate with your development team more effectively to keep those emails updated
  • Use a specific strategy to organize your email workflow
  • Create a sense of order amongst the chaos
  • B2B
  • B2C
  • Email
  • Strategy

4:00 pm - 4:30 pm

Facebook #LIVE: How to Engage Your Followers and Grow Your Audience in New Ways

  • Why Facebook Live? Learn how going live on Facebook provides the greatest return for your time spent
  • Recommended tools and resources to shoot a great Facebook #LIVE video on any budget
  • Planning and optimizing Facebook Live strategies and campaigns, with step-by-step, hands-on instruction
  • Social
  • Video

Seven Psychological Triggers Every Marketer Should Master

  • Effectively wield seven of the most powerful psychological triggers to influence your audiences
  • Identify specific ways to improve your messaging to be more effective and impactful
  • Quickly build trust with existing and potential customers
  • B2B
  • B2C
  • Branding
  • Content
  • Strategy

Adjust Your Marketing Strategy to Fit in a Mobile-First World

  • Comprehend why it’s important to think mobile-first
  • Develop a cohesive strategy to making a mobile-first shift
  • Understand what areas still need desktop attention
  • Decide what marketing channels to ditch and which to double down
  • Discover new technologies that can help your company compete in a mobile landscape
  • Mobile
  • Strategy

4:45 pm - 5:15 pm

So You’ve Joined the “Sonic Revolution” . . . Now What?

  • Gabe Tartaglia, Pandora
  • Gabe Tartaglia
  • Understand the importance of developing a Sonic strategy as we move towards an increasingly screenless world
  • Know why sound is one of the most powerful platforms that can impact human memory, emotion, and behavior
  • Get started developing a sonic ID
  • Build new models of measurement and effectiveness in this new era
  • B2B
  • B2C
  • Conversion
  • Emerging
  • Measurement

How to Use Structured Data for SEO

  • Adopt the benefits of structured data and schema.org markup.
  • Use best practices for technical implementation and validation.
  • Understand the key features that drive increased clicks and conversion.
  • Avoid common mistakes and penalties.
  • B2B
  • B2C
  • Conversion
  • Data
  • Search

Reaching 1.2 Billion People

  • Jack Morgan, Duolingo
  • Jack Morgan
  • Understand what refugees can teach us about our responsibility as creatives, marketers, and business leaders
  • Recognize how as more of us got connected, we’ve become more disconnected
  • Comprehend why we need to start with People and work our way back to Technology – not the other way around
  • B2B
  • B2C
  • Strategy

5:15 pm - 6:15 pm

Opening Reception

Day 2 Thursday, July 25

8:30 am - 9:00 am

Website Migration: What to Do Pre, During and Post

  • Shana Sullivan, Vertical Measures
  • Shana Sullivan
  • List reasons why you should migrate (there are plenty)
  • Take advantage of opportunities to make your new website SEO friendly
  • Use best practices presented to prepare for your migration
  • Find out what to expect during migration day
  • Know what you need to monitor in post-migration
  • B2B
  • B2C
  • Search
  • Strategy
  • UX/Design

Building and Growing an Employee Advocacy Program

  • Casey Hall, LumberjackSocial
  • Casey Hall
  • Properly train and effectively recruit employees for an employee advocacy program
  • Building a content strategy for your employee advocates
  • Measure and optimize the results of your employee advocacy program for your business
  • B2B
  • B2C
  • Content
  • Measurement
  • Social

9:15 am - 9:45 am

Getting the Green Light: How to Build Content That People Say YES To

  • Tamsen Webster, The Red Thread
  • Tamsen Webster
  • Analyze your content for the “red lights” that lead to “NO”
  • Identify the five key concepts every piece of content needs to get a “YES” (and know how to find them in your own)
  • Organize your content so it feels like story, even if it isn’t one (and keeps your audience hanging on every word)
  • B2B
  • B2C
  • Content
  • Conversion

Accelerating Return: Making Paid Ads Your Most Viable Channel Through AI

  • Move beyond reach, frequency & CPM
  • Use Artificial Intelligence (AI) to be a smarter marketer
  • Speak to the right now generation, understand your audience, & impact the bottom line with AI
  • Create heavy competition among publishers & networks to stretch your ad dollars in real-time
  • B2C
  • Content
  • Measurement
  • Social

Three Actionable Ways to Amplify Video Marketing Success on Social Media

  • Incorporate a data-centric approach to amplifying social & brand marketing initiatives with video
  • Understand the strategy behind creating thumb-stopping video content for Facebook, Instagram and YouTube
  • Develop a daily video marketing strategy that reaches specific audiences, and creates measurable impact
  • Walk away with a playbook full of fresh insights on video marketing and the platforms on which you should focus
  • B2B
  • B2C
  • Data
  • Social
  • Video

10:00 am - 10:30 am

Marketing Trends that Matter in 2019 – and How to Leverage Them

  • Leigh George, Freedom
  • Leigh George
  • Overcome the biggest threat to your business that may not even be on your radar
  • Understand the five most importance changes in consumer behavior today and evaluate their implications for your brand and marketing
  • Replicate the approaches of top brands to these seismic changes successfully at your organization
  • Implement an approach to marketing that ensures your brand resonates with customers’ changing needs—no matter who they are
  • B2B
  • B2C
  • Conversion
  • Strategy

Heart Over Art: Why Your Need For Social Content Perfection is Holding You Back

  • Carmen Collins, Cisco
  • Carmen Collins
  • Put yourself in your social media followers shoes – experience your content like they do
  • Recognize that what “looks” good from a marketing perspective may not be what looks good on social media
  • Better understand how content is consumed differently on different social media platforms
  • Learn how to customize content for how users consume it
  • Accept and get comfortable with embracing imperfect content to experience better results
  • B2B
  • B2C
  • Branding
  • Content
  • Social

Data That Drives Email Marketing Relevance… and Revenue

  • Determine if/which of your data ready is to power your email marketing program.
  • Choose data to use in email that impacts the bottom line, a.k.a. bolsters email ROI.
  • Integrate multiple data sources, from easy plug-ins to robust data power tools.
  • B2B
  • B2C
  • Data
  • Email

11:00 am - 11:30 am

Tips, Tools, and Tactics for More Successful Content

  • Use a free template to improve/speed up keyword research specifically for content creation
  • Explore new tools in the industry to help with content creation
  • Use data to produce content your audience will want
  • Examine the human algorithm and its effect on content marketing strategy
  • B2B
  • B2C
  • Content
  • Data

Six Data-Validated Tactics to Increase Marketers Qualified Lead Volume

  • Garrett Mehrguth, Directive Consulting
  • Garrett Mehrguth
  • Execute on six tactics that have been statistically proven to increase qualified lead volume
  • Avoid four widely implemented tactics that simply do not work
  • Analyze your current marketing efforts with a list of questions that will spark your journey towards repeatable and scalable growth
  • B2B
  • Conversion
  • Strategy

How to Grab Onto the Gen Z Audience that Won’t Stay Still

  • Kim Patel, VICE
  • Kim Patel
  • Decode the Gen Z mindset and what makes them tick
  • Shift your marketing strategy from branded-first to one focused on human experience
  • Create and maintain genuine relationships with this audience
  • B2C
  • Branding
  • Data
  • Strategy

11:45 am - 12:15 pm

What Marketers Can Learn About Social Media from DJ Khaled and Drake

  • Carlos Gil, Gil Media Co.
  • Carlos Gil
  • Tap into new storytelling features on Snapchat and Instagram Stories
  • Create an employee advocacy strategy to boost organic social media reach
  • Leverage social listening effectively to find and engage potential customers
  • Build relatable, real-time moments like an A-list celebrity for your brand
  • List the types of content given preferential treatment by Facebook and Instagram
  • B2B
  • B2C
  • Branding
  • Content
  • Conversion
  • Social

What’s Technically Wrong With Your Website?

  • Diagnose common problems that can hurt your search rankings
  • Prioritize technical fixes based on the level of impact on the website
  • Communicate technical implementations to both the marketing and IT teams
  • Identify areas of quick wins
  • Search

Email Accessibility: How to Truly Captivate, Communicate and Connect with every Subscriber

  • Understanding of why accessibility within the digital ecosystem is so important
  • Discuss how temporary and permanent disabilities impact digital experiences
  • Make simple HTML code enhancements that will drastically improve email and landing page accessibility
  • Use best practices to design creative in which key messages are not missed
  • Content
  • Email
  • Measurement
  • Mobile
  • UX/Design

12:40 pm - 1:40 pm

Lunch Keynote

Keynote
  • Seth Godin, Best Selling Author
  • Seth Godin

1:55 pm - 2:25 pm

Five Secrets to Creative Content From Your Favorite Songwriters

  • Sharpen your ability to craft strong images
  • Tighten your collaboration techniques
  • Use techniques for breaking through blocks
  • Expand your understanding of “writing”
  • B2B
  • B2C
  • Content
  • Strategy

Get More Out of Every Email You Send

  • Brandon Lowe, ActiveCampaign
  • Brandon Lowe
  • Send more actionable emails
  • Easily segment for every stage of the customer lifecycle
  • Simplify your processes and improve reporting
  • Prove your value with better results
  • B2B
  • B2C
  • Conversion
  • Data
  • Email

Optimize Your Brand for Integrated, Voice-Activated Technology

  • Johanna Weber, NPR
  • Johanna Weber
  • Understand the key trends, behaviors and attitudes of consumers using voice-activated technology today
  • Learn how other brands are integrating voice into their marketing strategies
  • Identify steps to optimize your marketing now for the growing voice landscape
  • B2B
  • B2C
  • Emerging
  • Search

2:35 pm - 3:05 pm

Out-Execute Smart Companies With SEO lessons From an $8b Startup

  • Jared Gardner, SAP Qualtrics
  • Jared Gardner
  • Scale process and systems to allow you to repeat tasks
  • Generate search interest for new categories
  • Partner with development teams to build tools that enable marketers
  • B2B
  • B2C
  • Conversion
  • Search

3:15 pm - 3:45 pm

Channeling Netflix: The Power of Episodic Content for Brands

  • Have a better understand the impact of creating series – both unscripted and scripted – as a way to create deeper and repeat engagement with your audience
  • Take a data-centric approach to niche targeting – bigger isn’t better when you can have the right audience engaging with your content and your brand
  • Practical how-tos so you can apply this approach to your current content strategies – and to do it right
  • Use data-rich case studies to make a case for using series for your brands
  • B2B
  • B2C
  • Branding
  • Content
  • Social

Enhancing the Customer Experience with Messaging Apps

  • Daphné Leblanc, Cafe and Laptop
  • Daphné Leblanc
  • Understand messenger app trends, and develop a coherent and actionable customer service journey
  • Learn and apply best practices from large-scale brands who are successfully using messenger bots
  • Incorporate messenger bots into your Facebook advertising strategies and improve customer service efforts
  • Customer Experience
  • Social

Designing for Turing: Voice, AI, and the Future of CX

  • Jason Snook, CapTech Consulting
  • Jason Snook
  • Understand the current industry trends around voice-enabled technology and artificial intelligence and how they impact yoru business.
  • Understand the the spectrum of design, adoption, privacy, security, accessibility implications of voice technologies and AI
  • Actively participate developing the future trends of voice and AI as part of your overall business and marketing strategies
  • B2C
  • Customer Experience
  • Emerging
  • UX/Design

3:55 pm - 4:25 pm

Extend Your Reach through Content & Influence Marketing

  • Juanika Cuthbertson, Ladypreneur® Academy
  • Juanika Cuthbertson
  • Identify the voice of the brand you represent, and how to communicate it effectively
  • Develop marketing strategies that are both flexible and connectable
  • Create accountability within your target
  • Measure techniques through digital and responsive analytics
  • B2B
  • B2C
  • Content
  • Measurement
  • Social

Seven Habits for Highly Successful Digital Marketers

  • Marc Engelsman, Digital Brand Expressions
  • Marc Engelsman
  • Better develop and “sell-in” integrated digital marketing strategies
  • Evaluate the potential impact of and adapt to emerging digital technologies/techniques
  • Turn data into meaningful insights
  • Stay ahead of your competition and generate win/win results
  • B2B
  • B2C
  • Conversion
  • Strategy

Hear and Now: Marketers Are Working to Grow “Share of Ear”

  • Ginger Shimp, SAP
  • Ginger Shimp
  • Tap into a market/tactic that has seen double-digit growth year over year
  • Create a variety of useful content that stands out in the market, expands your audience, and fits into even the leanest budget
  • Use audio to enhance other, non-audio, content pieces to elevate them in the market
  • B2B
  • B2C
  • Content
  • Emerging

4:25 pm - 5:25 pm

Closing Reception

Join us at Digital Summit Philadelphia 2019