Masterclasses | Digital Summit Philadelphia

Digital Summit Masterclasses

Half-day, interactive workshops devoted to in-depth learning

“So far I have been LOVING this class and learning so much to fill in my gaps of knowledge! I love the view points this Masterclass has shared so far, and we are only half way through!”

Digital Summit Masterclass attendee

Masterclasses
May 23, 2022 | 08:30AM – 12:30PM

(Included with Platinum Pass, upgrade required for Main Event Pass)

Digital Summit Masterclasses are the perfect expansion of the core Digital Summit conference experience. Each classroom will be a highly interactive, deep-dive taught by the brightest minds in marketing and technology – on the complex topics and strategies that matter most to your company’s bottom line.

We have these amazing courses available for Digital Summit Philadelphia:

Day 1 Monday, May 23

8:30am - 12:30pm

SEO in 2022: Win More Visibility in Customer Searches

Masterclass
  • Greg Gifford, SearchLab Digital
  • Greg Gifford

COVID has changed consumer behavior, and showing up in Google searches is more important than ever before. In this masterclass, you’ll learn how Google actually works and how to optimize your digital presence to attract more customers. You’ll learn specific tactics to help boost visibility in searches and leave with a detailed playbook for 2022. Whether you handle your own SEO or you’re looking to hire an SEO partner, this masterclass will give you everything you need to know to grow your business in 2022.

At the end of this Masterclass, you’ll be able to:

  • Understand how Google’s algorithm functions and which elements it uses for ranking
  • Identify technical issues that could be hurting visibility and user experience
  • Learn how to write content that customers love and Google rewards
  • Learn how to acquire links from other websites to help boost relevance
  • Learn how to gain more visibility in local searches
  • Learn how to optimize Google My Business
  • Learn how to use Google Analytics to track organic performance and site actions
  • Create a prioritized strategy for SEO in 2022

Included with Platinum Passes, upgrade required for Main Event Passes
  • SEO & Search

Secrets of the Email Marketing Strategist

Masterclass
  • Jen Capstraw, Women of Email
  • Jen Capstraw

You know the basics of email marketing, but you’re struggling to do more than the bare minimum. You have a lot of great ideas, but you’re not really sure where to start. You have a sense of what you should be doing, but you just don’t have the resources to get there. Sound familiar?

In this robust workshop designed for those with a grasp of email marketing fundamentals, Jen Capstraw will reveal her arsenal of strategy secrets, highlighting common email marketer myths and mistakes – and how to correct course. You’ll reconsider what you think you know about email and emerge with a fresh perspective that will accelerate ROI.

Attendees rave about this session’s interactive workbook, which you can use to identify your email program opportunities, uncover gaps in your existing program, and prioritize the campaigns, strategies and tactics that will deliver maximum results.

At the end of this Masterclass, you’ll be able to:

  • Evaluate so-called best practices and industry advice through a critical lens
  • List the components of a complete email program
  • Understand the difference between vanity metrics and meaningful KPIs
  • Identify the key campaigns that drive customers toward loyalty
  • Know when A/B testing makes sense – and when it doesn’t
  • Clear the roadblocks that are hampering the maturity of your email program
  • Apply a prioritization methodology to zero in on strategies will move the needle
  • Impress the boss with an email program roadmap for 2022 and beyond

Included with Platinum Passes, upgrade required for Main Event Passes
  • Email Marketing

Conversion Optimization for Every Business

Masterclass
  • Brian Massey, Conversion Sciences
  • Brian Massey

The cost of collecting and using behavioral data has dropped to essentially zero, but the conversion rates of online campaigns has not risen accordingly. How can this be? If we can find out what designs will succeed, why are we still struggling?

The days of “”Launch and See”” marketing are behind us. Marketers, business owners and CMOs aren’t waiting for the results of campaigns. They are building conversion optimization into their design process.

Brian Massey has been a driving force in this process. Based upon thousands of tests on the websites of companies of all types and sizes, he’s developed a proven, repeatable way to build high-performing digital campaigns, from ad click to purchase. And he’s going to teach it to you.

The workshop includes live site reviews to drive home the lessons from the workshop. This half-day workshop covers:

  • Why your design is doomed, and what to do about it
  • How to think about your audience
  • Evaluating ideas – what to throw out and what to test
  • Using data to grow your idea list
  • How to score your hypotheses
  • The two jobs of an experimenter
  • The Rules of Data Quality
  • Increasing the sample sizes and sample quality
  • The two jobs of a landing page
  • Creating choice
  • AB Testing
  • A new way to design

After this Workshop, you’ll be able to:

  • Design a website and landing pages with high conversion rates
  • Effectively use data to manage design teams
  • Determine what to test and what not to test
  • Answer design questions before launch
  • Learn best practices from live reviews of your websites and landing pages

Who should attend?

This workshop will be very effective for any business that is selling online or generating leads for the business online: Digital marketers, Business owners, CMOs, Designers, UX professionals and Copywriters.

Included with Platinum Passes, upgrade required for Main Event Passes
  • Lead Gen / Conversion / Retention
  • UX & Design

“I’ve never seen a conference go this in-depth, this is awesome!”

Digital Summit Masterclass attendee

What’s Included?

4 hours of deep-dive content, tips, and insights (per Masterclass)

Workbooks from all Masterclasses

Exclusive DS Masterclass Certification

The ROI from a DS Masterclass is unbelievable
Masterclasses

We’re already pretty excited about the impact that two core days of Digital Summit is going to have on your business and professional toolkit.

But add the Masterclass day? Wowee…you’ll be able to unleash exponentially more potential impact in your marketing campaigns, strategy, and customer relationships.

We are confident the number of tangible, actionable things you’ll take away will more than justify the time and money you spend to join us on Masterclass day.

FAQs about our Masterclasses

Hands down, DS Masterclasses go the most in-depth our into topic offerings – ideal for subjects like analytics, content marketing, social media, and CRO that have a lot of complexity and moving pieces to them. Our masterclasses offer a more intimate teacher-student environment to create a highly-specialized learning experience.

The Masterclass is included in the Platinum Pass only. If you’re already registered with a Main Event Pass and would like to add the Masterclass, just select the add-on option on the registration page.

DS Masterclass instructors will typically include a little context-setting content in their lessons but, as a whole, our Masterclasses are designed to be more advanced and highly tactical – ideal for seasoned marketing practitioners from most any company size or industry.

Yes! Our instructors love the interaction with you and facilitating that between you and your fellow attendees. They build multiple interactive exercises and Q&A opportunities throughout the day.

Yes! All Masterclasses will be available post-event to rewatch. We’ll send out an email post event with instructions on how to access.

Not at all – you’re welcome to attend whichever session you’d like. Feel free to jump in and out of sessions during the event as well.