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Day 1 Tuesday, July 31

8:30 am - 12:30 pm

Conquering the Customer Journey with Content Marketing

AM Workshop
  • Blake Pappas, Vertical Measures
  • Blake Pappas
  • Understand why it’s vital to create content that resonates with your audience at different parts of the customer journey
  • Strategize, ideate and create user-focused content infused with SEO best practices that beats the competition in search and beyond
  • Know where, when and how to amplify your content in a way that encourages engagement and progression through the customer journey
  • Combine and leverage traditional and digital marketing to increase your audience reach and engagement
  • Use content marketing as a business asset and create revenue with your audience
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Content
  • Strategy

Winning at SEO in 2018

AM Workshop
  • Janet Driscoll Miller, Marketing Mojo
  • Janet Driscoll Miller
  • Understand the difference between indexing and ranking
  • Know what the Mobile-First Index is and how to prepare
  • Choose the right keywords
  • Determine if linking still matters
  • Measure SEO ROI, and the impact it has on your business
  • Justify your investment in SEO
  • Solve the most common SEO pitfalls
  • Maximize your SEO investment
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Search
  • Strategy

45 Tactics to Take Your Email from Zero to Hero

AM Workshop
  • Michael Barber, Godfrey
  • Michael Barber
  • Understand why email still matters to you and the people you’re trying to reach
  • Ensure your campaigns are making it to the Inbox
  • Learn how Internet Service Providers (ISPs) might be treating your campaigns
  • Know the similarities and differences for how B2B and B2C audiences consume email, convert from it, and how different design choices impact those conversions
  • Perform regular email audits which are crucial to email success
  • Make sure you’re tracking the metrics you should be and discover those you may not be or may not know about
  • Have some insight into what the future of email might look like
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Email
  • Strategy

1:15 pm - 2:15 pm

Building A Brand with Outrageous Marketing

Keynote
  • Scott Dikkers, The Onion
  • Scott Dikkers

2:30 pm - 3:00 pm

Beyond Campaigns: Finding Success with B2B Influencer Marketing

  • Becca Taylor, Hewlett Packard Enterprise
  • Becca Taylor
  • Create compelling on-going value to your brand’s marketing engine through influencer marketing
  • Articulate who your brand should work with and why
  • Match your business goals to appropriate influencer outreach tactics (and measurements!)
  • Cultivate engagement opportunities that develop long-term influencer relationships
  • B2B
  • Content
  • Social
  • Strategy

Marketing Analytics: Get the Insights You Need Faster

  • Matt Hertig, Alight Analytics
  • Andrew Richardson, Elite SEM
  • Matt Hertig
  • Andrew Richardson
  • Understand the true difference between marketing reporting and marketing analytics
  • Identify (and avoid) the most common obstacles to marketing analytics
  • Develop a plan for generating analysis faster, with fewer headaches
  • Create an automated process for dashboards and templates for multiple clients, strategies, and lines of business
  • Deliver actionable insights for all levels of your organization
  • Analytics
  • Data
  • Measurement
  • Strategy

Video Everywhere

  • Lindsy O’Connor, Adtaxi
  • Lindsy O’Connor
  • Understand how video fits into the larger marketing ecosystem
  • Leverage connected TV into your digital media mix
  • See how Facebook, YouTube, and online video improves conversions
  • Track the success of your video campaigns
  • Video

3:15 pm - 3:45 pm

Social Commerce Strategies that Drive Sales

  • Obele Brown West, Weber Shandwick
  • Obele Brown West
  • Understand the shopping behaviors that’ve shifted in the face of digital media and smartphone technology
  • Effectively leverage platforms that are evolving their ad products and consumer experiences to lean into ROI marketing objectives
  • Use the tools and resources that’re necessary to take advantage of content-to-commerce opportunities
  • Learn and apply best practices from brands that’ve successfully taken advantage of new opportunities in social commerce
  • Social
  • Strategy

How AI Will Let Us Be Marketers Again

  • Alexandra Sardarian, IBM
  • Alexandra Sardarian
  • List how artificial intelligence is already changing marketers’ daily work
  • Understand what’s real about AI-powered marketing, today
  • Easily get started with AI-powered marketing
  • Emerging

Three Things that Drive Marketers Crazy (and How Digital Marketing Can Help)

  • Patricia Christiansen, Siemens
  • Patricia Christiansen
  • Use content to emotionally connect with prospects and shift from feature telling to “storyselling”
  • Create targeted conversion-making content even with limited bandwidth and resources
  • Own the buyer’s journey for targeted persona messaging
  • B2B
  • B2C
  • Content
  • Conversion
  • Data
  • Strategy

4:00 pm - 4:30 pm

The PICA Protocol™: Your Prescription for Healthy, Actionable Data Storytelling

  • Lea Pica, Lea Pica Productions
  • Lea Pica
  • Leverage keywords to determine the objective of your visualization
  • Ask five foolproof questions for powerfully framing your important insights
  • Provide enough contextual information to ensure you’re telling the whole story
  • Design your visuals with brain-friendly aesthetics best practices
  • B2B
  • B2C
  • Content
  • Data

(Art)ificial: How to Build a Brand in an A.I World

  • Anne Gherini, Affinity
  • Anne Gherini
  • Learn the AI advantage in building a great brand
  • See what work should be automated and what should be in human hands
  • Understand how to adopt some of these technologies without diluting humanity
  • Balance science and man in building better business relationships for you and your brand
  • B2B
  • B2C
  • Branding
  • Emerging
  • Strategy

Five Steps to a Data Driven Email Marketing Strategy

  • Bob Millar, Adestra
  • Bob Millar
  • Think holistically about what success means for your company
  • Understand why you are using email as a core channel
  • Better understand how other successful marketers view a data driven email marketing strategy
  • Align your business objectives to your data
  • Test, measure, and communicate to your organization both your strategy and your results for improvement
  • B2B
  • B2C
  • Email
  • Strategy

4:45 pm - 5:15 pm

Visual Storytelling—How to Share Your Data to a Variety of Audiences and Get a Yes!

  • Gladys Rosa-Mendoza, Facebook
  • Gladys Rosa-Mendoza
  • Make your presentations an experience so you can get past the first phase—marketing to your internal stakeholders
  • Develop and implement a visual storytelling strategy
  • Define what your overarching goals are in tandem with what your customers are looking for
  • Craft your message into a creative and compelling visual story
  • Content
  • Conversion
  • Data
  • Strategy

The Age of Invisibility

  • Mike King, iPullRank
  • Mike King
  • Understand trends in the features of organic search results
  • Apply six tactics to be effective in SEO
  • Optimize on-page content for search engine algorithms
  • Survive this age of invisibility
  • SEO
  • Strategy

The Hank Moody Guide to Email Marketing: Authentic Messages that Provoke Response

  • Karen Talavera, Synchronicity Marketing
  • Karen Talavera
  • Understand why personality and authenticity is so important and how to convey it in your email
  • Avoid Hank’s relationship mistakes with your customers and subscribers, but instead foster loyalty and appreciation
  • Reveal toxic, dysfunctional patterns in design, operations and strategy before they take root and grow
  • Experience a mindset shift in how you approach and execute email marketing
  • Enjoy some favorite clips from the show along the way
  • Email

5:15 pm - 6:30 pm

Opening Reception

Day 2 Wednesday, August 01

8:30 am - 9:00 am

Shaping Brand Perception Through Storytelling

  • Ben Tamblyn, Microsoft
  • Ben Tamblyn
  • Tell stories that create brand impact and stir emotions
  • Apply strategic tactics that elevate your brand storytelling
  • Understand the storytelling strategy that shapes Microsoft’s public perception
  • Branding
  • Content
  • Strategy

SEO Quick Wins: 20% of Actions for 80% of Results

  • Matthew Capala, Alphametic
  • Matthew Capala
  • Execute on the 20% of transformative actions that lead to 80% of your organic search results
  • Perform a quick, simple and action-oriented SEO audit to prioritize your content, backlink and technical strategies
  • Design a winning SEO game plan that will not break the bank
  • Implement an agile and inclusive SEO process
  • Adapt to recent Google changes and position your strategy ahead of the evolving algorithm (and the competition)
  • B2B
  • B2C
  • Search

9:15 am - 9:45 am

Empathizing Your Way to Marketing Success

  • Leigh George, Freedom
  • Leigh George
  • Understand why making your customer a key member of your marketing team is critical
  • Get beyond the numbers to gain insights around the motivations of customers
  • Craft empathetic, audience-centric narratives that stand out and evoke emotional responses
  • Take an empathetic approach across various tactics and channels, from the most simple gesture to a coordinated campaign
  • Branding
  • Strategy

Filling the Funnel: How to Build a Content Marketing Strategy for Growth

  • Kate Richling, MediaMonks
  • Kate Richling
  • Identify your company’s whitespace and define talk tracks to target and align your content efforts
  • Flush out your content strategy by building user personas, picking a platform, creating a content calendar and setting goals
  • Work hand-in-hand with sales to fill the funnel, drive ROI and affect the bottom line
  • Go beyond the blog to take your content farther (think across growth – and making your strategy global and scalable)
  • Content
  • Strategy

Filmmaking in Marketing Simplified: How to Tell Better Stories

  • Derek Lavon Dienner, MAKE Films
  • Derek Lavon Dienner
  • Develop a creative brief process to strategically craft videos to connect to your audience
  • Implement three ways how to grow empathy to tell better stories
  • Use personal tragedy to inspire better stories
  • B2B
  • B2C
  • Content
  • Video

10:00 am - 10:30 am

How to Find and Tell the Story of Your Ideas

  • Tamsen Webster, The Red Thread
  • Tamsen Webster
  • Understand why you’re wired to miss what your messages needs most
  • Use a simple tool for identifying the key concepts needed to drive understanding and action in any presentation or message
  • Turn those key concepts into messages that create the connections (and conversions) you need
  • B2B
  • B2C
  • Content
  • Conversion

Day to Day Innovation: Making Digital Transformation Real

  • Stephanie Miller, Econsultancy USA
  • Stephanie Miller
  • Unravel what innovation really means for effective, customer centric organizations through a series of examples showing both success and failure
  • Use methods for making innovation a daily practice
  • Apply a new modern marketing framework to ensure your organization is doing enough to foster and nurture true innovative thinking
  • Adopt a framework for evaluating innovative ideas
  • B2B
  • B2C
  • Strategy

How to Stand Out on LinkedIn to Attract a Sea of Clients

  • Bianca Jackson, JAX Digital LLC
  • Bianca Jackson
  • Understand why it’s important to have an active presence on LinkedIn
  • Identify necessary elements to move LinkedIn leads into their sales pipeline
  • Create a strategic plan on how to acquire customers from LinkedIn
  • Conversion
  • Social
  • Strategy

11:00 am - 11:30 am

Why 80% of Marketers are Failing with Display, and How to Fix it Fast!

  • Jeremy Hudgens, Genius Monkey
  • Jeremy Hudgens
  • Better understand your customers’ journeys, and how they should be applied to your strategy
  • Recognize how display advertising fits into your overall marketing strategy
  • Utilize Google Analytics and other tools to measure the metrics that matter
  • Optimize your ad spend and improve your ROI
  • Paid Advertising
  • Strategy

Three Ways to Dramatically Improve Your Email Results

  • Nora Snoddy, Campaign Monitor
  • Nora Snoddy
  • Understand why email is still the center of the digital marketing universe
  • Use tools like segmentation to amp up your results long-term
  • Implement tactical ways to prove the effectiveness of your email marketing
  • Conversion
  • Data
  • Email
  • Strategy

Lean, Mean, Marketing Machine: How to Leverage a Lean Team to Hit your Moonshot Goals

  • Marissa Ranalli, DoSomething.org
  • Marissa Ranalli
  • Develop and execute a strategic multi-channel marketing plan
  • Build a successful, lean cross-functional team
  • Uncover opportunities
  • Address and overcome challenges
  • B2B
  • B2C
  • Strategy

11:45 am - 12:15 pm

10 Critical Factors for Success in Content Marketing

  • Blake Pappas, Vertical Measures
  • Blake Pappas
  • How to nail a short, yet effective strategy
  • How to perform deep content topic ideation to capture organic traffic
  • Magic of a Hub & Spoke content model
  • Why search engine optimization is more critical than ever
  • Content you are not producing but should
  • Learn how to move past pressing “Publish” on content that doesn’t move the needle, and learn strategies to catapult your results and see just how potent content marketing can be for your business.
  • Paid Advertising
  • Search

Why Video is the Most Effective Social Content

  • Samantha Wood, Philadelphia Eagles
  • Samantha Wood
  • Understand the changing landscape of video content on digital platforms and its importance
  • Produce video efficiently using different types of equipment and resources
  • Distribute your video appropriately for different platforms in order to maximize your brand’s social presence
  • B2C
  • Branding
  • Social
  • Strategy
  • Video

Predictive Analytics: Making Your Data Work Harder for Your SEO and Other Content Marketing

  • Marc Engelsman, Digital Brand Expressions
  • Marc Engelsman
  • Combine digital experiences with customer data to predict what users are likely to respond to different messages
  • Use performance and touch-points data to map content strategies
  • Understand how your content is working in support of your SEO efforts today and how to improve it
  • B2B
  • B2C
  • Content
  • Measurement
  • Search

12:40 pm - 1:40 pm

Lunch Keynote

Keynote
  • Dan Pink, Best Selling Author
  • Dan Pink

1:55 pm - 2:25 pm

Art of the Laugh

  • Michael Albanese, Comedian, Writer & Producer
  • Michael Albanese
  • Use specific techniques to begin the brainstorming process
  • Determine how to approach your own brand or products identity in order to properly assess the direction of your content
  • Address the positive and negatives of your content in order to drive towards being funnier
  • Content
  • Social
  • Strategy

Everything I Learned About Social Media ROI in 10 Years was Wrong. Let’s Fix It, Together

  • Praval Singh, Zoho
  • Praval Singh
  • Understand what’s wrong with the way most businesses try to measure social media ROI
  • Apply a mindset focused on objectives and processes rather than just tools
  • Create a framework of your own to measure social media success
  • Measurement
  • Social

Digital Asset Management is the Core of Customer Experience

  • Bryan Cohen, Pfizer Inc
  • Bryan Cohen
  • Discuss how enterprise as well as small marketing teams are using DAM in creative ways
  • Use digital assets to deliver a “relationship” to customers via your marketing
  • Understand why flexible, structured digital assets are critical to the success of any marketing efforts
  • Replicate examples of campaigns using the latest asset management tools, combined with creativity and flair
  • Customer Experience
  • Strategy

2:35 pm - 3:05 pm

Think Like A Fan: Create Relatable Content, Insight Meaningful Interactions and Activate Your Community of Fans

  • Brian Fanzo, iSocialFanz
  • Brian Fanzo
  • Understand how the latest news feed changes impacts organic reach and Facebook Ad spend
  • Build a content strategy from the fans perspective focusing on creating “participatory content” targeted at an active audience rather than social spectators
  • Implement employee advocacy and influencer relation programs that create social media conversations and drive organic reach of content on social media
  • Content
  • Social
  • Video

Your Users Will Reward You For Using Accelerated Mobile Pages (AMP)

  • Matt Ludwig, Google
  • Matt Ludwig
  • Understand why AMP was created and why it’s effective
  • Debunk common myths about AMP
  • Discover the power of AMP to create full-featured, beautiful websites
  • Define how AMP can be used well and used poorly
  • Incorporate AMP into your site, saving time and improving retention
  • Design
  • UX

Marketing in the Blockchain Era

  • Nataliya Stanetsky, L’Oreal
  • Nataliya Stanetsky
  • Develop a better understanding of blockchain technology and how it relates to the marketing industry
  • Discover what opportunities and use cases already exist for marketing that can add value to various channels
  • Take the steps necessary to get your organization ready for the business impact of blockchain technology
  • Emerging
  • Strategy

3:15 pm - 3:45 pm

Bloody Hell! And Other Marketing Truths My British Mum Taught Me

  • Michael Barber, Godfrey
  • Michael Barber
  • Understand why we have to be more keenly focused than ever on customer experience and retention
  • Appreciate that we are often underserving our customer’s expectation of their experience
  • Learn a framework that will help ensure your products and services are more tuned to your customer’s needs and experience
  • Enjoy many of the equally amazing, applicable, and ridiculous lessons my British Mother taught me and how they apply to thinking through customer experience
  • Strategy

Facebook Live 365: What We Learned During a Year of Digital Storytelling

  • Keith Green, Guinness World Records
  • Keith Green
  • Leverage the platform to maximize consumer engagement
  • Understand how to create an effective broadcast from start to finish
  • Maximize the talents of the producers, hosts and other talent
  • Understand how timing, length and technological challenges can affect any broadcast, regardless of your industry
  • B2C
  • Content
  • Social
  • Video

UX Meets MBA: A Designer Goes to Business School

  • McLean Donnelly, The Makery Group
  • McLean Donnelly
  • Articulate the ROI of improved customer experiences
  • Build strategic plans that include customer and business outcomes
  • Teach creatives to use business metrics in their everyday work
  • Strategy
  • UX

3:55 pm - 4:25 pm

How to Hack Facebook’s New Algorithm Changes

  • Carlos Gil, Gil Media Co.
  • Carlos Gil
  • Know the types of content Facebook gives preferential treatment to
  • Implement strategies for boosting organic Facebook reach and engagement
  • Go outside of the box with tips and tricks to optimize how you post on Facebook
  • Create a valuable checklist to help you reclaim your fans on Facebook
  • Social
  • Strategy

Redistributing Content: Getting More From a 30-Second Television Spot

  • Autumn Walden, Villanova University
  • Nathaniel Harrison, Villanova University
  • Shane McNichol, Villanova University
  • Autumn Walden
  • Nathaniel Harrison
  • Shane McNichol
  • Lead a lean in-house team with a strong network to achieve desired results within budget
  • Leverage user-generated content with Instagram and Snapchat stories and takeovers, to create a content-rich web presence
  • Get more “story mileage” and community engagement out of a television commercial or other promotional asset with behind-the-scenes video and social media
  • B2C
  • Content
  • Social

How the Best Brands Use Augmented Reality and Image Recognition to Drive Engagement

  • Brendan Walsh, Mole Street
  • Brendan Walsh
  • Define experiential marketing, as well as tactics and uses
  • Explain augmented reality and image recognition
  • Replicate how top brands use these powerful tools by viewing 4 video case studies
  • Integrate your team with strategic technology partners in this space
  • Conversion
  • Emerging
  • Strategy

4:35 pm - 5:05 pm

The Brand Called Compassion

  • Keesa Schreane, Thomson Reuters
  • Keesa Schreane
  • Know your brand’s mission
  • Communicate how people benefit from your brand mission
  • Stay true to your audience and mission
  • Value your evangelists
  • Deliver on your brand promises
  • Branding
  • Strategy

Executing Sponsorships That Drive Business Value

  • Jared Melzer, TE Connectivity
  • Jared Melzer
  • Create revenue-generating and influencing programs through your sponsorship
  • Better understand how to maximize your sponsorship investment to help your company become more effective and efficient
  • How to take a “brilliance over budget” scrappy mindset when the purse strings are tight
  • Report to executives on the success of your sponsorship investment
  • Strategy

5:05 pm - 6:00 pm

Closing Reception