B2C Marketing

Learn the latest to help you stand out and stand above the noisy consumer marketplace — content, social, data, mobile, influencer and Gen Z strategies, and more

Have an amazing consumer-facing product or service, and you’re looking for new ideas to turn new prospects into customers and existing customers into super fans? Digital Summit Philadelphia has you covered, with many relevant sessions including:

“The speakers all possessed very deep knowledge in their field. Very impressed with this conference. Outstanding value. Loved the DJ also!”

– 2016 Digital Summit attendee

Session Filters

Day 1 Wednesday, August 23

  • August 23
  • 8:30 am - 12:45 pm
  • Stage 2
  • Pre-Conference
  • Stay ahead of Google updates and prepare for SEO of today and tomorrow
  • List common technical problems that plague sites and how to fix them
  • Use persona data to attract targeted traffic
  • Take keyword research to a deeper level, including uncovering search intent
  • Build a search-engine friendly website structure
  • Get the most out of mobile and voice queries
  • Develop a content strategy based upon topical density that drives traffic
  • Identify high quality backlink opportunities
  • Put it all together— Create a customized, step-by-step SEO plan to get results
  • Use checklists, benchmarks and workflows to get your SEO work done
  • Report results and initiatives to key decision makers within the organization
  • August 23
  • 2:30 pm - 3:00 pm
  • Stage 1
  • Understand that's no longer about being the ""best"" digital marketer - that time has passed
  • Relate to the three imperatives for embracing the post-digital mindset
  • More adeptly address your customers' digital and physical needs all at once
  • August 23
  • 3:15 pm - 3:45 pm
  • Stage 2
  • Understand how emerging technologies are changing the mobile engagement landscape
  • Study customer behavior to help predict what users will do next
  • Future-proof your mobile strategies

Day 2 Thursday, August 24

  • August 24
  • 8:30 am - 9:00 am
  • Stage 3
  • Understand how Agile Methods pertain to a Customer Intelligence Practice
  • Identify what data is a need, want, or nice to have
  • Evaluate available data collection points - Who, What, When, Where, Why, How?
  • Select the appropriate tools for taking action
  • Finally, Re-Evaluate using results
  • August 24
  • 9:15 am - 9:45 am
  • Stage 1
  • How to perform deep content topic ideation to capture organic traffic
  • Ways to shift your strategy to adopt agile methodologies
  • Magic of a Hub & Spoke content model
  • Why search engine optimization is more critical than ever
  • August 24
  • 9:15 am - 9:45 am
  • Stage 2
  • Develop genuinely useful personas
  • Incorporate user roles more strategically into your integrated marketing plans
  • Create Customer Journey Maps that are actually usable
  • Introduce Experience Maps into your digital strategy
  • Develop better, more advanced A/B Testing methodologies
  • August 24
  • 10:00 am - 10:30 am
  • Stage 3

The rich and storied history of iconic brands can be a gift and a curse - how do you make a seasoned brand more relevant to your audiences in this changing digital landscape? In this session we will review tips and tactics that can help seasoned brands with this evolving challenge for consumer and internal content needs.

  • August 24
  • 11:45 am - 12:15 pm
  • Stage 3
  • Kick start your personalization journey with a MVP focus
  • Understand how co-located Agile delivery and cross-functional teams work closely together to deliver on a common vision
  • Focus on the simplicity of tech choices and understand how they could be beneficial
  • Use machine learning and big data technologies to enable people based marketing solution
  • Identify what data principles are critical before embarking on digital marketing transformation initiatives
  • August 24
  • 1:55 pm - 2:25 pm
  • Stage 2
  • Understand how users are changing the way they search and how search engine algorithms are evolving to keep up
  • Use the best strategies to stay competitive in an increasingly mobile world
  • Explore mobile first indexing, Accelerated Mobile Pages (AMP), voice search, and more to help you successfully align with the new search paradigm
  • August 24
  • 1:55 pm - 2:25 pm
  • Stage 3
  • Start adopting the contextual lens to understand their digital consumer’s emerging needs
  • Help product designers innovate new offerings using consumer interaction data
  • Understand how context changes the default choices that consumers normally make
  • Work with data analysts to take advantage of the contextual lens today
  • August 24
  • 2:35 pm - 3:05 pm
  • Stage 1
  • What changes Google has made that can make a material impact on your business goals.
  • What are the upcoming trends in Organic Search that you need to prepare for
  • How to strategically execute modern SEO
  • How to effectively measure SEO results for business impact
  • How to make the right SEO hire
  • How to find the right SEO partner
  • What tools your team should be using to do effective enterprise-level SEO
  • August 24
  • 2:35 pm - 3:05 pm
  • Stage 2
  • Understand what makes content effective
  • Design a successful product page that leads to conversion and know what it should include
  • Narrow down the basic need-to-know facts that are critical for sales
  • Optimize e-commerce conversions by leveraging storytelling tactics
  • Understand site authored content vs. user generated content and how to balance both to make an impact
  • August 24
  • 3:15 pm - 3:45 pm
  • Stage 1
  • Version your content to appeal to disparate groups such as, lines of business, industries, net new vs. customers
  • Design content to be consumed in multiple formats
  • Create a content plan that will appeal to how prospects choose to consume information
  • August 24
  • 3:15 pm - 3:45 pm
  • Stage 3
  • Apply data science in marketing
  • Understand the limitations of data science
  • Think critically about data science -- even if you are not a data scientist!
  • August 24
  • 3:55 pm - 4:25 pm
  • Stage 1
  • Excavate the essential, intangible truth of your brand
  • Understand how to “read between the lines” of your audience research
  • Better align your organization to deliver a 360-degree brand experience

Join us at DS Philadelphia 2017