Marketing Data & Measurement

Take control of your marketing funnel - data, conversion, optimization, user research, more

Crazy for data-driven marketing, stats, and measuring the effectiveness of your marketing? There’s a ton of great measurement-a-riffic sessions in the Digital Summit Philadelphia program to help sharpen your skills.

“The speakers all possessed very deep knowledge in their field. Very impressed with this conference. Outstanding value. Loved the DJ also!”

– 2016 Digital Summit attendee

Session Filters

Day 1 Wednesday, August 23

  • August 23
  • 3:15 pm - 3:45 pm
  • Stage 2
  • Understand how emerging technologies are changing the mobile engagement landscape
  • Study customer behavior to help predict what users will do next
  • Future-proof your mobile strategies
  • August 23
  • 3:15 pm - 3:45 pm
  • Stage 1
  • Change user behavior from “transactional” to “relational”
  • Use algorithms to drive content personalization in unique new directions
  • Implement workflow processes that augment staff labor with automatic data-surfacing

Day 2 Thursday, August 24

  • August 24
  • 8:30 am - 9:00 am
  • Stage 2
  • Define Multi-Touch Attribution (MTA)
  • Apply advanced analytics across marketing touch points to achieve desired outcome
  • August 24
  • 9:15 am - 9:45 am
  • Stage 1
  • How to perform deep content topic ideation to capture organic traffic
  • Ways to shift your strategy to adopt agile methodologies
  • Magic of a Hub & Spoke content model
  • Why search engine optimization is more critical than ever
  • August 24
  • 9:15 am - 9:45 am
  • Stage 2
  • Develop genuinely useful personas
  • Incorporate user roles more strategically into your integrated marketing plans
  • Create Customer Journey Maps that are actually usable
  • Introduce Experience Maps into your digital strategy
  • Develop better, more advanced A/B Testing methodologies
  • August 24
  • 9:15 am - 9:45 am
  • Stage 3
  • Understand what makes an effective question
  • Use customer data and feedback to determine your metrics
  • Prioritize your metrics into three buckets that keep you in the know
  • Measure marketing success based on metrics that came from customer data
  • Walk into your next executive meeting with a story, not just numbers
  • August 24
  • 11:45 am - 12:15 pm
  • Stage 3
  • Kick start your personalization journey with a MVP focus
  • Understand how co-located Agile delivery and cross-functional teams work closely together to deliver on a common vision
  • Focus on the simplicity of tech choices and understand how they could be beneficial
  • Use machine learning and big data technologies to enable people based marketing solution
  • Identify what data principles are critical before embarking on digital marketing transformation initiatives
  • August 24
  • 1:55 pm - 2:25 pm
  • Stage 2
  • Understand how users are changing the way they search and how search engine algorithms are evolving to keep up
  • Use the best strategies to stay competitive in an increasingly mobile world
  • Explore mobile first indexing, Accelerated Mobile Pages (AMP), voice search, and more to help you successfully align with the new search paradigm
  • August 24
  • 1:55 pm - 2:25 pm
  • Stage 3
  • Start adopting the contextual lens to understand their digital consumer’s emerging needs
  • Help product designers innovate new offerings using consumer interaction data
  • Understand how context changes the default choices that consumers normally make
  • Work with data analysts to take advantage of the contextual lens today
  • August 24
  • 2:35 pm - 3:05 pm
  • Stage 3
  • Achieve buy-in among a siloed organization to define key business goals
  • Use your data to create a visit engagement score measuring key activities online
  • Understand the possibilities for further developing this model and finding deeper insights within your business
  • August 24
  • 3:15 pm - 3:45 pm
  • Stage 3
  • Apply data science in marketing
  • Understand the limitations of data science
  • Think critically about data science -- even if you are not a data scientist!
  • August 24
  • 3:55 pm - 4:25 pm
  • Stage 1
  • Excavate the essential, intangible truth of your brand
  • Understand how to “read between the lines” of your audience research
  • Better align your organization to deliver a 360-degree brand experience

Join us at DS Philadelphia 2017