Why can’t quantity and quality get along? Why can’t they be friends? (At least with respect to your Marketing Content.) Guess what? They totally can! Come to this fun session to hear Ann Handley, author of Everybody Writes and Content Rules, counsel you on creating content that’s ridiculously engaging, because your audience demands it and your organization deserves it. The biggest missed opportunity in content marketing is playing it too safe.
After this session, you’ll be able to:
- Tell bolder (and braver!) stories, using stronger, writing and a unique point of view
- Create “best of breed” content to attract the people you want
- Know when to be a little outrageous (and when to dial it back)
- Understand the secrets to inspire the best work out of writers and content creators