Content is everything, especially when it comes to an effective e-commerce strategy. Does the visitor have enough information to make the purchase? How are other users talking about your brand, and are you leveraging their loyalty into your content plan?
In this session, we’ll cover the importance of how to write effective content to improve your online sales and conversions.
At the end if this session, you’ll be able to:

  • Understand what makes content effective
  • Design a successful product page that leads to conversion and know what it should include
  • Narrow down the basic need-to-know facts that are critical for sales
  • Optimize e-commerce conversions by leveraging storytelling tactics
  • Understand site authored content vs. user generated content and how to balance both to make an impact