Today’s connected world provides a lens to better understand our digital activity wakes. The key to understanding these interactions better is the emerging focus on consumer context identification as and when it happens. There are day-to-day uses of this ranging from a virtual coach providing feedback on incorrect exercise moves to personal chatbot assistants providing advice on car loans. The enhanced economics of data acquisition and the availability of emerging techniques allows the ability to engage in innovation of product and service offers using data-driven contextual insight. We’ll demonstrate this with real-world examples.

At the end of this session, you’ll be able to:

  • Start adopting the contextual lens to understand their digital consumer’s emerging needs
  • Help product designers innovate new offerings using consumer interaction data
  • Understand how context changes the default choices that consumers normally make
  • Work with data analysts to take advantage of the contextual lens today