How do you create more differentiation for your company and attract new clients? In this session, we’ll talk about small data, its big value, and why you don’t need Watson volumes to gain key insights. We’ll focus on the impact of small data and what you need to do to enrich your information to build a strategic customer database for long term value. This session is targeted to non-Fortune 500 companies who have nominal resources in building customer strategy and segmentation. You’ll discover easy to adopt tools and processes to enhance revenue development through Go to Market including Metrics that Matter.
After this session, you’ll be able to:

  • Understand what small data is and the impact it can have on your business
  • Enrich your existing customer data to build a strategic customer database
  • Extend your existing customer information and even de mask anonymous users
  • Align sales and marketing with Metrics that Matter in building revenue campaigns