Many non-data scientists are looking to move from making qualitative gut reactions to quantitative data-driven decisions but don’t fully understand the benefits and don’t know where to begin. In this talk, we’ll explore how human judgement is often systematically flawed, why humans are biologically wired by evolution to make poor gut decisions, and how data science can help us make better decisions. We’ll delve into case studies to understand some common simple mistakes even data scientists make and the limitations of data science.

At the end of this session, you’ll be able to:

  • Apply data science in marketing
  • Understand the limitations of data science
  • Think critically about data science — even if you are not a data scientist!