One of our most valuable digital marketing tools is email. However, when used improperly we give the claim “email marketing is dead” a foot to stand on. In this talk, I aim to explain how we can resurrect this marketing channel to delight our subscribers.
At the end of this session, you’ll be able to:
- Develop a simple framework to define your email strategy
- Balance data trends with contextual metrics
- Properly establish expectations with subscribers
- Tap into subscriber emotions with your email