You’ve got a great landing page created, but then when you look at the numbers, your conversion rate is really bad. What’s worse, a big percentage of your visitors left within few seconds of reaching your page. How do you fix this?

What if you could get the users to tell you? That’s what we do in usability tests. In this session, attendees will learn how to leverage usability testing to identify issues that prevent their users from converting.

Attendees will walk away with a better understanding of:

  • What usability testing is and why it’s important
  • Why you should do it instead of relying on UX professionals
  • Basic techniques of conducting usability tests
  • Tools to conduct usability study cheaply and quickly