As marketers we’re always thinking of how to drive higher results and the vision of a 1:1 relationship with our audience can be challenging without the right tools and resources. In this session we’ll walk through how to build towards a 1:1 experience through email. After the session, you’ll learn advanced level tactics to:
- Understand how to set your marketing team up for success with the right marketing tools
- Know how to get the right data you need about your audience
- Leverage that data to personalize the experience for every individual.
- Optimize how and when you send emails based on your marketing goals to maximize your results.