As marketers, once a channel or technique works we all jump on it to try and achieve similar results, which quickly dilutes the effectiveness of the approach. This session will help marketers avoid investing too heavily in any one channel, being too persistent or just generally coming on too strong when trying to reach your customers with marketing today.

After this session, you’ll be able to:

  • Clarify your purpose as an organization to inform your marketing
  • Balance a data-driven approach to marketing with intuition
  • Diversify what channels you’re are active on to connect with customers
  • Craft more meaningful messaging, instead of relying on inundating your audience