The kids are all right, but are they listening? Reaching millennials doesn’t just mean getting on the places and platforms they use (like Snapchat), it also means speaking their language. This session will look at a how Mashable has cultivated a young, engaged, and tech-savvy audience worldwide.
After this session you’ll be able to:

  • Better understand how digital media companies think about their audience
  • Get a clearer picture of how to craft stories for a (mostly) millennial audience — and where to put them
  • Appreciate the importance — and be wary of the growing influence — of distributed platforms
  • Know how to get the attention of a digital media reporter… or at least not piss them off