Based on a study by the Mobile Marketing Association, only 34% of marketers are using Multi-Touch Attribution (MTA), solutions and 40% say they will not pick a partner for another 18 months. So is MTA the holy grail of all marketing measurement or too good to be true? This session will demystify this extremely complicated area and speak practically as to how a marketer can utilize multi-touch attribution. Attendees will walk away with the knowledge to properly select and apply MTA approaches to their own organizations.

After this session, you’ll be able to:

  • Define Multi-Touch Attribution (MTA)
  • Apply advanced analytics across marketing touch points to achieve desired outcome