Where’s the Fire: Navigating the Constant State of Crisis on Social Media

Social media can often be the canary in the coal mine or the front line of a battleground. Not all crises are created equal, and it’s important to be able to understand and communicate the potential impact to your brand. This session will help you map out a crisis plan to weather any storm.

After this session, you’ll be able to:

  • Identify and formulate processes for different types of crisis, including when to respond or pause content
  • Apply social listening and metrics to help you protect your brand
  • Communicate the crisis impact to your stake holders and leaders