Hum, Sing, Shout: How to Design a Scalable, Sustainable and Always-On Content Marketing Strategy
The pressure is real for marketers to constantly churn out fresh content and to always “”be on.”” Research shows time and again that the brands that do always-on marketing well are often more recognizable and relevant – but it’s not easy to implement. How does one be “”always on”” without having to always be working? In this session, LinkedIn’s Senior Content Solutions Evangelist, Purna Virji, will share how you can re-think your content planning approach and will share frameworks and best-in-class examples for designing a scalable and sustainable “”always on”” content strategy.
After this session, you’ll be able to:
- Effectively audit your existing content to identify hidden gems and scale them
- Strategically remix, reuse, and recycle top content so it can serve you consistently for years on end
- Use the perfect recipe for strategically planning content to boost efficiencies and conversions