Digital Asset Management is the Core of Customer Experience
Companies large and small are learning how to use Digital Asset Management systems to optimize experience and drive ROI. Discern how organizations are using DAM as a digital pivot to push assets across channels for better engagement and experience.
At the end of this session, you will be able to:
- Discuss how enterprise as well as small marketing teams are using DAM in creative ways
- Use digital assets to deliver a “relationship” to customers via your marketing
- Understand why flexible, structured digital assets are critical to the success of any marketing efforts
- Replicate examples of campaigns using the latest asset management tools, combined with creativity and flair