Everything I Learned About Social Media ROI in 10 Years was Wrong. Let’s Fix It, Together

We know that measuring ROI is hard and it’s no different with social media. Perhaps, it’s even harder. This session would feature some of the common myths around measuring social media success and dive deep into a framework that will help you attribute social media to lead generation and sales.

After this session, you’ll be able to:

  • Understand what’s wrong with the way most businesses try to measure social media ROI
  • Apply a mindset focused on objectives and processes rather than just tools
  • Create a framework of your own to measure social media success