Executing Sponsorships That Drive Business Value

The successful implementation of unique partnerships has a significant impact on business value, furthering revenue, brand awareness, approaches to innovation, and other objectives. This session will detail influential, profitable brand partnerships with Andretti Formula E, NASCAR’s Hendrick Motorsports, Lance Armstrong’s cycling team and others, and share how business savvy marketers can apply similar strategies to connect with their target audiences and develop integrated programs that drive success.

At the end of this session, you’ll be able to:

  • Create revenue-generating and influencing programs through your sponsorship
  • Better understand how to maximize your sponsorship investment to help your company become more effective and efficient
  • How to take a “brilliance over budget” scrappy mindset when the purse strings are tight
  • Report to executives on the success of your sponsorship investment