Marketing in the Blockchain Era
The Internet era has drastically changed the marketing industry by pivoting the economy from industrial to digital. The next big change, blockchain technology, is here again and it offers new opportunities and threats for marketers and marketing. This session will explore the transformative technology in more detail, specifically how it will change marketing in areas such as branding, advertising, pricing and more.
After this session, you’ll be able to:
- Develop a better understanding of blockchain technology and how it relates to the marketing industry
- Discover what opportunities and use cases already exist for marketing that can add value to various channels
- Take the steps necessary to get your organization ready for the business impact of blockchain technology