How to Measure Marketing Value in a Cookieless World
Marketers have been chasing the elusive “ROI” metric for ages, seeking definitive proof of the value they’re creating for the business. With the deprecation of third-party cookies looming, we’ll soon be forced to adapt how we track and attribute that value back to our campaigns.
Join Matt Hertig, CEO and Co-Founder of ChannelMix, as he challenges you to redefine your “Y” — the variable you use to measure marketing value — to prepare your ROI equation for the future ahead.
After this session, you’ll be able to:
- Understand how third-party cookies have led marketers astray
- Transition to first-party and even “no-party” marketing measurement
- Put a 90-day plan in place to get your measurement strategy future-ready