How to Build Your Social Media Machine with Playbooks

When it comes to building a world-class social media program, the challenge is to connect strategy with execution. Too much time is placed on upselling presentations and plans. However, too many programs fall flat on their face when it comes to getting sh_t done. You need to understand the goal, the gap, and the get-it-done steps to build a successful social media machine — especially if you are understaffed.

Is your company building out your social media program? Are you having difficulty activating your solid social strategy? Does your in-house team have the passion for executing but don’t know how to start? This session will show you how to create and streamline your social media strategy into easy-to-understand and use playbooks to build a winning program.

After this session, you’ll be able to:

  • Develop plays for each of your key program pillars — like social media channels or executive voice
  • Articulate stakeholders’ roles and responsibilities
  • Spend more time on running the program instead of holding so many update meetings
  • Connect your social media strategy with your execution plan

This session is for digital marketers who have several years’ experience with content strategy and want to understand how to reach their goals more efficiently.