The SEO Playbook for 2022

If you do face-to-face business with local customers, the key to success is showing up at the top of local search results. This session will explain how Local SEO is different from regular SEO – and explain why you’ve been approaching SEO the wrong way. Greg will explain the various signals that influence your visibility in local results, then provide detailed instructions for how to optimize those signals. You’ll also learn about Google Business Profiles (the recent rebrand of Google My Business) and the recent changes that Google rolled out.

After the session, you’ll be able to:

  • Differentiative Local SEO from regular SEO and improve local search results
  • Understand which signals influence your visibility in searches and how to optimize those signals
  • Apply learnings about the new Google Business Profiles and new features added recently to your Local SEO strategy