Bringing Down the House: How to Build an SEO Strategy that Beats Google’s Giants

Most SEO strategies fail for three reasons: 1) They don’t know why their audience is searching for information. 2) Their SEO strategy is built on keywords, not people. 3) They’re unable to stand out in a sea of billion-dollar brands, algorithm updates, and endless competitors. This session will walk you through a strategy used by unicorn-status tech companies which you can then implement to grow revenue through a focused, user-centric organic search program.

After this session, you’ll be able to:

• Gain more quality traffic by targeting a user’s purpose
• Discover growth opportunities Google & SEO Tools won’t show you
• Leverage research categories and subcategories to hone-in on your audience