Social Media Employee Advocacy: Developing Internal Ambassadors and Thought Leaders

Your people are your company’s greatest asset. In this session, you will learn how to empower your people to be effective brand ambassadors, mitigate public relations risk, and foster a highly engaged employee community.

Collectively the employees of any given company have roughly 10X the reach on social media as the company’s corporate channels. Not only is the reach broader, it is also deeper. People trust their own personal and professional connections more than they will ever trust a company social channel. It is also too late to stick our heads in the sand and hope that we can just ignore social media and it will never impact our business.

Clear guidelines and proper training not only help mitigate the risk of someone saying something they shouldn’t but also provide a safe path to help employees understand what sort of messages are most helpful.

Finally, as so many employees remain remote or are in a hybrid environment, digital communication is the forum that brings us all together. Helping employees build skills to use digital communication effectively will increase your employee engagement, even if they never log into social media.

After this session you’ll be able to:

  • Develop guidelines and policies for the use of business-related social media by your employees
  • Begin training your employees and executives to be brand ambassadors
  • Implement a structured program to deploy, measure, and optimize your results

This session will be geared towards the following: social media professionals who want to activate their employee community; communications professionals who want to understand how to leverage social media across the company; and anyone who wants to develop their own professional brand via social media.