Utilizing Programmatic SEO to Increase Your Content Output and Drive Traffic

Creating content for SEO can be overwhelming. It feels like it takes too long when you needed it yesterday and there are other things clamoring for your attention, yet you know you need to create it to increase your rankings and drive traffic. Programmatic SEO can be extremely helpful because you’re creating one page type with common building blocks of copy that can be reused for different pages, which allows you to quickly scale your content production. In this session, you’ll learn about what programmatic SEO is and how you can start using it in your organization. We’ll also cover how to identify the terms your customers are searching for (to create content around them) and how to create and structure your page to scale content production.

After this session, you’ll be able to:

  • Understand and apply programmatic SEO to scale content production and drive traffic
  • Identify the terms your customers are searching for so you can create content around it
  • Create and structure your pages to scale content production