Why CTV/OTT for Digital Marketers? A Guide to Effective Streaming TV Advertising Success

As digital marketers brace for a cookie-less future with new privacy changes, they’re shifting more dollars to streaming TV advertising – a cookie-less environment that relies on privacy-safe household level identifiers.

No longer just for TV buyers looking to extend reach, performance marketers are embracing streaming TV advertising. As an advertising platform, CTV/OTT combines the best of digital with data-driven audience targeting and attribution capabilities — and the best of the big screen TV experience in long-form, lean-back premium and brand-safe content. For digital-first performance marketers that prioritize search, display and social channels, CTV/OTT offers a highly effective way to target high-value audiences with precision and outcomes-based measurement.

This talk will share how to leverage streaming TV to reach high-value audiences and build a solid CTV/OTT media plan that drives measurable outcomes.

After this session, you’ll be able to:

  • Navigate an increasingly fragmented and complex streaming TV marketplace
  • Find your audiences with advanced targeting capabilities
  • Measure the efficacy of your campaigns with outcomes-based KPIs