Why You Need a Genuine Personality Brand: Attract the Right Customers and Repel the Wrong Ones

We’ve all heard the expression, “you are your biggest asset.” So why do so many of us feel reluctant to let our personality shine in business? Maybe it’s because we don’t know how. Or worse, we fear that showing too much of ourselves will alienate potential clients, employers or co-workers. Surprise! It’s actually the opposite. People are hungry for personality. That’s what drives connection.

Whether you’re looking to improve your personal brand or the brand of your business, Danielle Hughes will show you how to attract the right clients and repel the wrong ones!

After this session, you’ll be able to:

  • Create content and messaging that positions themselves and their service or their role to be distinct from everyone else
  • Highlight their uniqueness in a genuine and relatable way
  • Not be afraid to go big or go home (or at least go bigger)

This presentation is for digital marketers of all levels who are looking to create more distinction for themselves or their organizations and want to truly define their brand to connect with the right audience.