Ian Keir brings a background in historical research to his role as a Digital Marketing and SEO Strategist at Dragon360. Marketing, like history, is about data analysis and examining what happened and what we can learn about it and apply to the future. He enjoys developing marketing strategies that bring together all elements of digital (advertising, content, email, SEO, etc.) to have an impact on the brand. He also enjoys digging through the data to find the insights that inform future strategies and help make adjustments to existing campaigns. He's also a father of 2 young children and enjoys reading (anything marketing related), running, kayaking, hiking, biking, and baking.