Purna Virji is a globally recognized content strategist and Senior Content Solutions Consultant at LinkedIn. She has been crowned the Search Personality of the Year by the US Search Awards, was named by Adweek on their Young Influentials List, and was named by PPC Hero as the #1 Most Influential Expert in the world. She is a columnist and top-rated international keynote speaker who regularly speaks at conferences such as AdWeek, DMEXCO, The Next Web Conference and INBOUND. Prior to joining LinkedIn, Purna led global learning and thought leadership programs for Microsoft. An award-winning former journalist, Purna is an avid traveler, aspiring top chef, and amateur knitter in her spare time.