Sean is the Senior Manager of Digital Marketing Architecture at The Hershey Company, an industry-leading snacks company. At Hershey he leads and manages the areas of marketing automation, media and advertising technology, and websites. Additionally, he manages the consumer data and privacy systems and processes for the company. Sean also teaches digital marketing classes adjunct at Penn State University. He has a background ranging from small startups and non-profits to large organizations and has been helping marketers and business owners set up the right marketing foundation for their organization for about a decade.