Are you the one who eats and sleeps Search or Data strategy for your company? There’s a number of offerings on the Digital Summit program to help you sharpen your skills.
Search + SEO
Stay ahead of the SEO game - Algorithms, content strategy, signal noise, measurement, tools, more
“The speakers all possessed very deep knowledge in their field. Very impressed with this conference. Outstanding value. Loved the DJ also!”
– 2016 Digital Summit attendee
Session Filters
- August 23
- 8:30 am - 12:45 pm
- Stage 2
- Pre-Conference
- Stay ahead of Google updates and prepare for SEO of today and tomorrow
- List common technical problems that plague sites and how to fix them
- Use persona data to attract targeted traffic
- Take keyword research to a deeper level, including uncovering search intent
- Build a search-engine friendly website structure
- Get the most out of mobile and voice queries
- Develop a content strategy based upon topical density that drives traffic
- Identify high quality backlink opportunities
- Put it all together— Create a customized, step-by-step SEO plan to get results
- Use checklists, benchmarks and workflows to get your SEO work done
- Report results and initiatives to key decision makers within the organization
- August 23
- 4:00 pm - 4:30 pm
- Stage 1
- Create a data-driven content plan and information architecture for content-heavy sites
- Map your content to the actual needs of your users
- Build an SEO strategy and write content that's not reliant on outdated practices
- Understand how design and user experience play a role in both conversion optimization and search optimization
- Describe how machine learning and behavioral data are changing the conversation around information architecture and content creation
- Use tools to assess and analyze content
- August 24
- 9:15 am - 9:45 am
- Stage 1
- How to perform deep content topic ideation to capture organic traffic
- Ways to shift your strategy to adopt agile methodologies
- Magic of a Hub & Spoke content model
- Why search engine optimization is more critical than ever
- August 24
- 1:55 pm - 2:25 pm
- Stage 2
- Understand how users are changing the way they search and how search engine algorithms are evolving to keep up
- Use the best strategies to stay competitive in an increasingly mobile world
- Explore mobile first indexing, Accelerated Mobile Pages (AMP), voice search, and more to help you successfully align with the new search paradigm
- August 24
- 2:35 pm - 3:05 pm
- Stage 1
- What changes Google has made that can make a material impact on your business goals.
- What are the upcoming trends in Organic Search that you need to prepare for
- How to strategically execute modern SEO
- How to effectively measure SEO results for business impact
- How to make the right SEO hire
- How to find the right SEO partner
- What tools your team should be using to do effective enterprise-level SEO
- August 24
- 3:55 pm - 4:25 pm
- Stage 2
- Strategically organize media budgets by platform (Search, Social & RTB) and geography based on potential impact
- Implement campaign set-up best practices by platform (Search, Social, & RTB)
- Test two different data-driven omni-channel optimization strategies across any/all platforms