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Search + SEO

Stay ahead of the SEO game - Algorithms, content strategy, signal noise, measurement, tools, more

Are you the one who eats and sleeps Search or Data strategy for your company? There’s a number of offerings on the Digital Summit program to help you sharpen your skills.

“The speakers all possessed very deep knowledge in their field. Very impressed with this conference. Outstanding value. Loved the DJ also!”

– 2016 Digital Summit attendee

Session Filters

Day 1 Wednesday, August 23

  • August 23
  • 8:30 am - 12:45 pm
  • Stage 2
  • Pre-Conference
  • Stay ahead of Google updates and prepare for SEO of today and tomorrow
  • List common technical problems that plague sites and how to fix them
  • Use persona data to attract targeted traffic
  • Take keyword research to a deeper level, including uncovering search intent
  • Build a search-engine friendly website structure
  • Get the most out of mobile and voice queries
  • Develop a content strategy based upon topical density that drives traffic
  • Identify high quality backlink opportunities
  • Put it all together— Create a customized, step-by-step SEO plan to get results
  • Use checklists, benchmarks and workflows to get your SEO work done
  • Report results and initiatives to key decision makers within the organization
  • August 23
  • 4:00 pm - 4:30 pm
  • Stage 1
  • Create a data-driven content plan and information architecture for content-heavy sites
  • Map your content to the actual needs of your users
  • Build an SEO strategy and write content that's not reliant on outdated practices
  • Understand how design and user experience play a role in both conversion optimization and search optimization
  • Describe how machine learning and behavioral data are changing the conversation around information architecture and content creation
  • Use tools to assess and analyze content

Day 2 Thursday, August 24

  • August 24
  • 9:15 am - 9:45 am
  • Stage 1
  • How to perform deep content topic ideation to capture organic traffic
  • Ways to shift your strategy to adopt agile methodologies
  • Magic of a Hub & Spoke content model
  • Why search engine optimization is more critical than ever
  • August 24
  • 1:55 pm - 2:25 pm
  • Stage 2
  • Understand how users are changing the way they search and how search engine algorithms are evolving to keep up
  • Use the best strategies to stay competitive in an increasingly mobile world
  • Explore mobile first indexing, Accelerated Mobile Pages (AMP), voice search, and more to help you successfully align with the new search paradigm
  • August 24
  • 2:35 pm - 3:05 pm
  • Stage 1
  • What changes Google has made that can make a material impact on your business goals.
  • What are the upcoming trends in Organic Search that you need to prepare for
  • How to strategically execute modern SEO
  • How to effectively measure SEO results for business impact
  • How to make the right SEO hire
  • How to find the right SEO partner
  • What tools your team should be using to do effective enterprise-level SEO

Join us at DS Philadelphia 2017

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